Vogue Portugal February 2018 : Maggie Maurer by Evelyn Bencicova

[simon]

instagram vogue portugal

 

[marsnoop2]

Vogue Italia, who? I mean this is not one of my favorite covers of theirs but at this point I just enjoy seeing their creativity amidst a sea of mediocrity.

 

[simon]

Yeah I prefer last month's, but this is still nice. Vogue Portugal's 2018 checkbook : 2 out of 2 are pretty solid, imo.

I really like the third one. It's kinda eerie, like a Jigsaw's assistant moment or a ghost of 1950s. But not so much that it loses the fashion. Love it when colors are being played with, really digging the pink dress and tan coat combo with those Chanel boots.

 

[Deleted member 45369]

I like how cinematic they are... the story draws you in.

 

[MON]

Stunning! If only Vogue Italia’s take on Lauren Hutton was as cinematic as this.

 

[gazebo]

Wow, this is great!
I especially love the third one - something sinister about it, and indeed very very cinematic.

 

[chris za]

great covers!
and nice to see maggie

 

[Bertrando3]

Vogue Italia, who? I mean this is not one of my favorite covers of theirs but at this point I just enjoy seeing their creativity amidst a sea of mediocrity.

I absolutely agree with you. Vogue Portugal is amazing at designing their covers NOW. I wonder how the editorials inside look like, a magazine is not just a good cover.

 

[thenewclassic]

I LOVE the third one but they're all great photographs!

 

[Lausanne]

The new team has really turned Vogue Portugal into a czecho-slovak affair I'm surprised in a good way that Evelyn got a Vogue cover, the girl has immense talent.

 

[Deleted member 141523]

Looks nice, but I'm afraid that Vogue Portugal is a one trick pony. Vogue Ukraine looks different every month. This Vogue looks so clean, and white. There's too much light here.

 

[lightblue]

Too Vogue Ukraine for me, not really a bad thing though.

 

[caioherrero]

can anyone say if the content is good? I only see the cover editorial, what about the rest...

 

[Wolkfolk]

I sincerely hope the major editiions are paying to this or what is happening at Vogue Ukraine. Maybe they will remembered the quality of what they use to produce and deliver things with actual substance.

This may not completely polished but I really love it. That's what makes it fresh. Even though there is a Meisel vibe from late 90s/early 2000s in the styling & art direction. Even Maggie is giving me Audrey Marnay vibes.

Very good covers

 

[GinAndTonic]

Love the third one. When it comes to covers, this is my favourite Vogue right now. Since Sofia Lucas is the editor, not a single cover has disappointed me.

 

[TheVeed]

What has changed at Vogue Portugal? Did they get new talent or did their original team just shape up? Because they are killing it with these covers. So sophisticated.

 

[Benn98]

I like the first cover most! The second one looks too rehearsed, and the third too morbid.
But yet another great set of covers for them.

 

[Lausanne]

What has changed at Vogue Portugal? Did they get new talent or did their original team just shape up? Because they are killing it with these covers. So sophisticated.

All I know is that the Lighthouse publishing (co owned by EIC Sofia Lucas, José Santana from portuguese GQ, fashion editor and stylist Jan Kralicek and photographer Branislav Simoncik) got the license to publish Vogue last year. They have been also publishing GQ Portugal for some time now. I don't know if the whole team has changed but the key players have changed.

 

[Deleted member 130879]

All I know is that the Lighthouse publishing (co owned by EIC Sofia Lucas, José Santana from portuguese GQ, fashion editor and stylist Jan Kralicek and photographer Branislav Simoncik) got the license to publish Vogue last year. They have been also publishing GQ Portugal for some time now. I don't know if the whole team has changed but the key players have changed.

Sofia Lucas is the director of Vogue. Jan is the fashion director and whom I think has the most input regarding editorials. Claudia Barros is the fashion editor and also styles a few editorials but most of the "core" work seems to be done by Jan.

I could swear Branislav name was once on the technical page. But he shoots a large amount of editorials/covers for the magazine.

-> And yet another cover, that could be an outtake of most of their previous cover editorials, with zero Portuguese talent. Not even shot in Portugal, I'm afraid. Vogue PT completely lost any remaining identity. The best thing about any Vogue is how they speak to its national audience. I don't see the Portuguese women represented here in any way.

The magazine now looks and feels like an eastern European magazine. Empty, cold, eerie, opulent,... More Prague than Lisbon. It needs that very Portuguese warmth, simplicity and quirkiness.

I hope they leave this egocentric/masturbatory production soon and open the magazine up. We have many Portuguese models working internationally nowadays, plenty of fashion photographers, beautiful locations. And I can't believe they are still wrapping the magazine and selling it for 5€. Absolutely unbelievable for the Portuguese economic reality.

 

[Benn98]

I understand what Estefania is saying and after doing some research, I found she's quite right. There is an EE monopoly going on between Vogue and GQ Portugal at the moment. Since this edition's overhaul, most of Branislav's covers had that EE mood right down to the model casting. And on months when he's not shooting, it's other up and coming EE photographers. Hope I'm not stepping on any toes, but this is a Portuguese magazine first. The primary objective should be to develop native professionals while keeping their finger on the pulse with what's happening abroad. We've already seen how Vogue Japan is being run via Italy to detriment at times, which clearly doesn't bother the Japanese at all. But the disconnect is very clear between these two cultures despite Branislav trying to cloak it with bait such as Alessandra Ambrosio.

I think when you are curating content for an audience as a foreigner, you should approach it with a form of sensibility (or sensitivity?) It's not just absolute carte blanche! What Branislav is doing is creating a magazine which can stand next to international editions. But sadly it doesn't refect the primary demographic?

I still like the content and covers though....