That´s the kind of cover I HATE!!! It´s when fashion magazines want to find an excuse to do an artsty cover because they want to be taken seriously and involve some culture instead of showing yet again another A-list actress or some singer which is what they do all year long. Covers like these are hideous and they never sell. Fashion magazines will remain what they are: superficial at times, original, interesting, to spend some time with, to escape, to enjoy a life we can´t have and to read some banalité about famous people. Why do they want to be something else???
When I pick up Vogue or Harper´s or W I´m not looking forward to hearing about politics or crisis or money or religion or jobs: it´s Fashion, so W stick to what you know.
Having said all of this, and seeing how many magazines are closing and disappearing from the shelves (going digital or going away forever) and seeing this cover now of W, I will not be surprised when they say (sooner or later and it seems rather sooner than later at this pace) that the magazine no longer exists.