What Should Conde Nast/Vogue Do To Still Be THE Fashion Bible Moving Forward?

Discussion in 'Fashion... In Depth' started by LoveFashion25, Jun 2, 2021.

  1. LoveFashion25

    LoveFashion25 Member

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    Reading threads in the Business of Magazines and how Conde Nast has been closing down many of their offices. They had to get a Gov't bailout even though they are worth billions of dollars. With print dying and Conde Nast is a printing company at its core, what should Conde Nast do moving forward in the fashion industry?
     
  2. SLFC

    SLFC Well-Known Member

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    Downsizing I think seems like a reasonable course of action, and I think having regional strategies isn't wholly a bad idea, however with edition they still need to be mindful of each of their niches and of the national markets they reside in. If they can strike a balance I think they could eventually recover or at the very least stabilize. Right now there is going to be a downturn especially because of the overall economic situation in which people are going to be a lot less interested in luxury brands and for them it means less ad revenue.

    Then on the other side in the chaotic one, the downfall of these classic brands will merely lead to creation of new, better publications. Ultimately though I'm not a business person, just casual enjoyer.
     
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  3. LoveFashion25

    LoveFashion25 Member

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    Wow you really think the downfall of the classic brands will lead to creation of new and bette publications? I can see that happening to be honest with you.
     
  4. SLFC

    SLFC Well-Known Member

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    We've seen this with newspapers, they are still around, albeit still in trouble, but newspapers have still been important in breaking some of the biggest stories. If anything maybe the smaller titles will get more recognition and grow. Maybe we will see more titles started by creatives with each title having their own little niche in the market. Just look at the saturation of the video game industry, there is game for practically any interest nowadays among the big budget giants.
     
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  5. LoveFashion25

    LoveFashion25 Member

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    That does seem plausible with the rate the industry is going. VP had their own niche until the merge and the future seems very bleak.
     
  6. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    At this rate they should just count their losses and start preraring for the worst. The day high fashion stopped being exclusive and decided to please Instagram and Twitter it lost what made everyone want it. Suddenly magazines are competing with influencer Instagram profiles and blogs and they can't win that battle unfortunately only way forward is for them to embrace what we hate the most, insta celebs and what's trending. The core fashion crowd has realized that CN is no longer what it represented, they'll probably look for alternatives.
    On the positive side there's a littl emroe diversity and inclusion now.
     
    #6 Urban Stylin, Jun 4, 2021
    Last edited: Jun 4, 2021
  7. LoveFashion25

    LoveFashion25 Member

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    " CN is no longer what it represented" - Its why I believe their brand value is losing its power over time.
     
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  8. dior_couture1245

    dior_couture1245 Fat Karl

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    Throw out their current strategy. Entirely. They're like dumb dogs. Everything they're doing is failing and they're going full speed ahead in the same direction, creatively, artistically, everything....it's like...obviously what you're doing is NOT working. At all. Maybe think about what made you great when you were at the top of your game, and think about how to translate that for now. Pandering to millenial and zoomer activists isn't working. Those people don't buy Vogue. They've alienated their core fashion consumer because those of us who care about fashion, care about fashion. I don't care about all the other junk they're pushing now. I don't like the photographers they're using, I don't like the "models," I don't like the celebrities, and I don't like the content. And someone like me IS who their clientele should be. They should be thinking about ME when they're making their magazine. I'm not saying that selfishly - I'm saying that because I am someone who is interested and involved in fashion. That's who their true base IS. But they don't care about us anymore.

    They sold out thinking they'd hit the jackpot catering to this new demographic, but now they're left in the cold and penniless and they're too embarrassed to come back inside and apologize to those of us who are still here and ready to buy the magazine again when it's actually what it should be again.
     
  9. LoveFashion25

    LoveFashion25 Member

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    The question is will they go back to that?
     
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  10. dior_couture1245

    dior_couture1245 Fat Karl

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    ^^They won't. LOL.
     
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  11. LoveFashion25

    LoveFashion25 Member

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    :angry: Sadly that does seem like the case. I do agree with you when you said they should be thinking about YOU! Because you are right! They have the consumers so I don't understand why they don't cater to you.
     
  12. funnyface

    funnyface Member

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    First, getting a once per month magazine on what's next that took a whole month to produce and it's probably outdated sounds ridiculous in this day and age. If magazines can't start better conversations they are simply faded to, well, fade. And I'm not talking progressive/political stands, this is more of the same. Leave feel good pieces for te cosmo and others magazine.
    What made Vogue the bible first place? Being able to showcase fashion in extremely dreamy, glamorous way, breaking new models, designers and analysing the fashion scene per si.
    Vogue and CN has lost its power as it was the first fashion influencer per se. Nowadays woman of all age can connect with others influences online. Specially since they are more personal, specific and niched.

    Not all is lost. If Vogue can create names inside as the ultimate influencers of fashion, that shall be a start. Anna Wintour for example is up there. She is still seen as quite the oracle of fashion, yet her influence is more hidden tan explore. Why isn't she writing constantly on fashion movements, new designers, new moves from older maisons, and whatever they think people would listen her to. Authority is the secret word here, and it rules social media for example. People pay tones of money for advice or inputs of someone if they believe they have authority in one specific subject. But not only Anna, bringing a specialist on new designers, on the Business of Fashion... and etc. Finding multiple Anna Wintours and making Vogue their "feed".

    As for articles, something like "What makes a brand relevant fashion-wise in this day and age" is a most interesting piece then 5 designers to watch. With new brands being create every day, "The Bible" can have an important whole in showing off what trates theses standing-out fashion brands have and even compare them to what heritage maisons like Hermes/Chanel did in their beginnings for example. Setting an intelligent tone for both the fashion industries and consumers. Listing brands to watch with a small bio just seems plain and impact-less.

    I would like vogue to be a WSGN for the individual, bringing a look into the present future, with content creation (editorials and all visuals) and honouring the past of fashion that stills influences us. Leave the vanilla discussions as "10 coats for fall" for Fashion Bloggers.

    Vogue should be sitting above us, coming from a fellow instagram influencer.

    As for format, I would think it must change. If Vogue is the Bible, be the bible. I would do a subscription app for the magazine, updated every week as mini magazines and not daily as news portals as in every week there's an antecipation of people that are dying to read the new edition. And I would do a big magazine, 2 to 3 editions a year with 300+ pages, that would relieve that Bible feeling. They would be a diving into fashion for te next months think, with much more depth that we see on magazines theses days. Again, for small talk of fashion we have instagram and others. They can even sell the app subscription separately, the magazine on the same sales point as today separately and a subscription online for receiving home and having the app together.

    Next, engagement is a big part and builds community. In today worlds so many people works in fashion or with it somehow. Having this on the app is a must. Comments only don't work, you leave your opinion and leave, basically. That's why online magazines can't build a community. These people engaging should be able to have a profile, link to their work and social medias if they want to and a bio, not only so network can happen but also because a conversation only happens for real when people understanding they are talking to people, it must feel personal.

    If Vogue wants to be The Bible, they have to be The Bible.
     
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  13. funnyface

    funnyface Member

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    and to add, I agree 100%. Stop following for political agenda or pressure of people that aren't even fashion consumers. I hate that everything is about something else.
    LET'S
    TALK
    FASHION
    PLEASE?
    Thank you.
     
  14. dior_couture1245

    dior_couture1245 Fat Karl

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    Especially because the new industry “icons” being shoved down our throats for political and social reasons are so transparently egomaniacs wearing sheep’s clothing.

    If I have to hear ONE more person’s monologue about how they, themselves, personally, are so “humbled” to be representing X, Y or Z group, I’m going to barf.

    The thinly veiled narcissism of these people is so nauseating. It’s like, b*tch, quit acting like a sainted martyr for your cause…we all know what you’re all really here for is to be gloating about yourselves for Vogue and plugging your vanity Instagram account of “curated” “sl*tty, yet ironic” selfies.
     
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  15. LoveFashion25

    LoveFashion25 Member

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    Yep I really dislike this fake righteous act some do. Like its Vogue lol
     
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  16. fashiont914

    fashiont914 Member

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    They cannot survive as a global powerhouse catering to the true fashionistas...because it's not irrelevant kindof like after the 2nd world War. We all experienced major societal changes but I guess it shouldn't matter?
     
  17. LoveFashion25

    LoveFashion25 Member

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    But those who they are catering to won’t sustain them in the long run.
     

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