When it comes to fashion makeup (shows, editorials etc) the first ones who come to my mind:
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Pat McGrath- created makeup for almost all of the top fashion designers RTW/couture shows, she was called the most influental makeup artist in the world by Vogue mag, she's also creative-design director for Max Factor or Cover Girl
(they're both manufactured by Procter and Gamble);
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Lisa Eldridge- creative director of No.7, worked for Shiseido, Chanel, created the makeup for a loooot of fashion editorials, many celebs are her clients, and her tutorial videos are so inspiring and helpful!,
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Gucci Westman - artistic director of Lancôme, then Revlon’s global artistic director, worked for magazines such as Vogue or Vanity Fair,
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Jemma Kidd - opened a makeup academy, has a range of makeup products...
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Kevyn Aucoin - he was one of the best makeup artists ever, his books "Face Forward" and "Making Faces" are probably the most famous books about makeup techniques.
Laura Mercier,
Bobbi Brown,
Francois Nars or late
Shu Uemura can be called influental because they've all set up their own international makeup brands. Most of people who are into makeup can name at least one or two products from these brands that are worldwidely popular. Like LM tinted moisturizer, Bobbi Brown creamy concealer kit/shimmer brick, Nars's blush in "Orgasm", or eyelash curler by Shu Uemura...