Your Defining Editorials of the 2010s

Fiercification

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What are some of your favourite editorials of the 2010s (the tens..?) As with this time in 2009, I thought it would be great to see some of the stories that have helped to define this past decade for us editorially. As we all know, like a good song, or film, at its best a good editorial can capture a moment in time and be a time capsule in itself.

Despite my general feeling on the quality of work this decade, I have to say that I struggled to whittle down my favourite editorials into a list of thirty. But here's my best attempt (sorry my bias comes through quite strong :P). Hopefully this thread gains some traction and can even inspire to some degree!

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1) Vogue Nippon May 2010: 'The Girl From Atlantis' by Sølve Sundsbø (st: George Cortina)
2) Vogue Italia April 2010: 'Shrink To Fit' by Steven Meisel (st: Karl Templer) :heart:
3) Interview April 2010: 'Pretty Tough' by Craig McDean (st: Karl Templer)
4) US Vogue May 2010: 'American Experience' by David Sims (st: Tonne Goodman)
5) Interview August 2010: 'Modern Love' by Craig McDean (st: Karl Templer)

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6) Vogue China September 2010: 'Black on Black' by Peter Lindbergh (st: Nicoletta Santoro)
7) Another Man F/W 2010: 'Body Language' by Nick Knight (st: Alister Mackie)
8) Interview October 2010: 'Seduce Me' by Craig McDean (st: Karl Templer)
9) Interview December/January 2010.11: 'Double Vision' by Sølve Sundsbø (st: Ludivine Poiblanc) :heart:
10) Vogue Italia January 2011: 'The Power of Glamour' by Steven Meisel (st: Karl Templer)

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11) Interview March 2011: 'China Girls' by Mert & Marcs (st: Karl Templer)
12) Interview September 2011: 'Uptight Urban' by Craig McDean (st: Karl Templer)
13) Interview September 2011: 'Strict' by Mert & Marcus (st: Karl Templer)
14) Vogue China November 2011: 'Fabulous Fur' by Peter Lindbergh (st: Nicoletta Santoro)
15) Vogue China November 2011: 'Black & White' by Josh Olins (st: Alastair McKimm)

...

Credits: fashiongonerogue.com (1, 4), trendhunter (originially scanned by Diciassette(17) (2)), interviewmagazine.com (3, 5, 8, 9, 12, 13), celebupdatebizz (6), Rhiannon Evans - WordPress.com (7), imageamplified (10), scanned by Aja Mok (14,15)
 
Part 2:
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16) Vogue Italia January 2012: 'The Power of Love' by Craig McDean (st: Karl Templer)
17) Sunday Times Mens Fashion S/S 2012: 'Time Travellers' by Scott Trindle (st: John McCarty)
18) Vogue China May 2012: 'Hippie Deluxe' by Josh Olins (st: Nicoletta Santoro)
19) W October 2012: 'A Modest Proposal' by Michael Thompson (st: Edward Enninful)
20) Interview October/November 2012: 'Honor' by Fabien Baron (st: Karl Templer)

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21) Vogue Italia March 2013: 'Moda' by Steven Meisel (st: Marie Amélie Sauvé)
22) Details September 2014: 'Scale Model' by Christopher Griffith (st: Benjamin Sturgill)
23) Interview September 2014: 'Daria Werbowy by Mikael Jansson' (st: Karl Templer)
24) Holiday S/S 2015: 'The New Traditions' by Josh Olins (st: Clare Richardson)
25) Porter F/W 2015: 'True Grit' by Mikael Jansson (st: Alex White)

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26) Interview September 2016: 'Street Couture' by Mikael Jansson (st: Karl Templer)
27) Interview March 2017: 'Collections' by Craig McDean (st: Karl Templer)
28) US Vogue March 2018: 'No Limits' by Jamie Hawkesworth (st: Camilla Nickerson)
29) Interview March 2018: 'Opposites' by Craig McDean (st: Karl Templer)
30) Vogue Japan November 2019: 'Destination Japan' by Albert Watson (st: Sissy Vian)

Credits:
omegacollektiv (16), models.com (17), awake-smile blogspot (18), wmagazine.com (19), interviewmagazine.com (20, 23, 26, 27), sidewalkhustle (21), thepostoffice.nyc (22), dnamodels (24), visualoptimism (25), anneofcarvervilles (28, 29), Vogue Japan Digital Edition via Benn98

I should do a thread for covers next...maybe tomorrow!
 
Ahh, what a great idea! I've been thinking a lot and it's rather hard to put all my most beloved editorials in an exact order so I decided to split them into categories, by my top favorite photographers, with extra subcategories! However, I'd like to begin with my two top favorite editorials of the decade, both including one of my all time favorite supermodel: Kristen McMenamy

1) TOP FAVORITE

1) Far, Far From Land - W Magazine, December 2013 photographed by Tim Walker
2) Water & Oil - Vogue Italia , August 2010 photographed by Steven Meisel


So naturally, the first category is my favorite of all photographers:
2) STEVEN MEISEL
2.1) STUDIO CLASSICS

1) Prêt-à-Porter - Vogue Italia, July 2011
2) Moda - Vogue Italia, March 2013
3) Personal Best - Vogue Italia, April 2011
4) Body by Kloss - Vogue Italia, December 2011
5) Miranda - Vogue Italia, September 2010

2.2) GLAMOUR

1) Wasted Luxury - Vogue Italia, March 2011
2) In Grande Stile - Vogue Italia, March 2010
3) Christy - Vogue Italia, July 2010
4) Fei Fei - Vogue Italia, January 2014
5) Love At First Sight - Vogue, March 2010

2.3) HONORABLE MENTIONS

1) I Want Candy - Vogue Italia, February 2011
2) Shades Of Time - Vogue Italia, July 2017
3) Transformers - W Magazine, September 2011
4) Alexander The Great - Vogue, May 2011
5) Haute Mess - Vogue Italia, March 2012

3) MERT & MARCUS

1) Body Conscience - Love Magazine, Spring/Summer 2010
2) Le Noir Partie 4 - Vogue Paris, September 2012
3) Fawnicate - Love Magazine, Autumn/Winter 2012
4) His'n'Hers - Love Magazine, Spring/Summer 2011
5) The Originals - Interview Magazine, September 2013
6) Kaia, Irina, Edie, Naomi - Love Magazine, Spring/Summer 2018
7) Grand Gestures - W Magazine, Volume 2 2018
8) Fatale - Vogue Paris, October 2011
9) Bal Masque - Vogue Paris, October 2010
10) The Creature - Love Magazine, Spring/Summer 2010

4) LUIGI & IANGO

1) Kopfarbeit - Vogue Germany, April 2012
2) Les Douze Coups De Minuit - Lui Magazine, December 2015
3) Luigi + Iango - Exhibition Magazine, Spring/Summer 2016
4) Cover Girls - Vogue Japan, September 2017
5) Luigi + Iango - Exhibition Magazine, Spring/Summer 2015
6) The Sensuous Natasha - Vogue Japan, May 2016
7) Viva Vittoria - Vogue Japan, August 2018

fashionotography, models.com, tfs, cml, art partner
Now of course there's a dozen more editorials that I could've included - plenty of Peter Lindbergh, Tim Walker and Testino but for the sake of ending this in a single post, I'll keep it at 35! Despite hating on this decade in fashion as a whole, looking back at particular editorials I realised that while it did have a bunch of downs, there were some quite memorable ups as well! Anyway, loved doing this and looking back at some of my favorite photographs that I hadn't seen in forever, so thank you @Fiercification for starting this fun thread!
 
Great thread, Fiercification

Your post drives home how depressing the collapse of Interview has been.

It's interesting to see the change in how we access editorials from the start of the decade until now. Even before I was a member, I looked forward to scans from Diorette, Diciassette, sobigsobig, and so many others..
 
aracic I’m a little surprised to not see Steven Meisels’ fabulous fakes editorials from the November 2011 Art issue of W Magazine somewhere in there!

That editorial was sort of the first time I actually fell in love with his work!
 
aracic I’m a little surprised to not see Steven Meisels’ fabulous fakes editorials from the November 2011 Art issue of W Magazine somewhere in there!

That editorial was sort of the first time I actually fell in love with his work!

Embarrassed to admit I mistakenly thought that gem belonged to 2000s! It certainly does deserve a spot among the best editorials of 2010s.
 
Great thread, Fiercification

Your post drives home how depressing the collapse of Interview has been.

It's interesting to see the change in how we access editorials from the start of the decade until now. Even before I was a member, I looked forward to scans from Diorette, Diciassette, sobigsobig, and so many others..

Glad you enjoyed the thread! Agree on both points you raise!

There were several other eds that I wanted to post, might do them later.
 
Ok, simply couldn't resist temptation to extend my list after realising I missed so many, so here goes the sequel;

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1) Checking Out - Vogue, April 2012 photographed by Tim Walker
2) India Song - Vogue Paris, May 2017 photographed by Mario Testino
3) Un Été Pas Comme Les Autres - Vogue Paris, May 2019 photographed by Mikael Jansson
4) The Perfect 10 - WSJ., September 2018 photographed by Inez & Vinoodh
5) Secret Hideaway - Interview, March 2016 photographed by Mikael Jansson
6) Pull Lover - Vogue Paris, September 2017 photographed by David Sims
7) Il Était Une Fois - Vogue Paris, December 2019 photographed by Charlotte Wales
8) The Lion King - Love, Autumn/Winter 2013 photographed by Tim Walker
9) Destination Detox - Vogue, July 2013 photographed by Mario Testino


10) Longing For Cairo - Holiday, Autumn/Winter 2019 photographed by Drew Vickers
11) La Beaute En Heritage - Vogue Paris, October 2014 photographed by Mario Testino
12) The Haute Couture - Vogue Italia, September 2011 photographed by Paolo Roversi
13) Am Strand - Vogue Germany, July 2019 photographed by Peter Lindbergh
14) Color Overload - Vogue China, January 2019 photographed by Sølve Sundsbø
15) The Origin Of Monsters - Love, Spring/Summer 2012 photographed by Tim Walker
16) Couture At The Time - Vogue Italia, September 2017 photographed by Peter Lindbergh
17) Salto A La Madurez - Vogue Spain, December 2019 photographed by Txema Yeste
18) Feuer & Flamme - Vogue Germany, March 2018 photographed by Giampaolo Sgura


19) The Photographers' Portfolio - Interview , September 2014 photographed by Mikael Jansson
20) Bella Goldfish - Pop, Autumn/Winter 2018 photographed by Charlotte Wales
21) Lady Grey - Vogue Italia, March 2010 photographed by Tim Walker
22) Good Kate, Bad Kate - W, March 2012 photographed by Steven Klein
23) Dark Angel - British Vogue, March 2015 photographed by Tim Walker
24) Discreet Charm - WSJ:, March 2019 photographed by Mikael Jansson
25) Where Troubles Melt Like Lemon Drops - W, October 2010 photographed by Tim Walker
26) The Explorer - British Vogue, June 2019 photographed by Lachlan Bailey
27) La Délicatesse - Vogue Paris, April 2018 photographed by Lachlan Bailey

tfs, art partner, awake-smile, fashioneditorials, fashion gone rogue
 
Nice choices in this thread! We have pretty good taste here on TFS!

To be honest, the ONLY editorials I could even recall off the top of my head from the decade are Meisel Vogue Italia ones, particularly from the earlier years of the 10’s.

I think that illustrates pretty accurately the sharp decline and near full death of fashion editorial we’ve witnessed over the last 10 years.
 
My top 20 (in no particular order) part 1
Source: my own image archive

20. Lara Stone by Mario Testino (GQ UK October 2011)

That was the first time I saw Lara and immediately became my fave model.
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19. Dree Hemingway by Bruce Weber (Vogue Spain December 2011)
This issue has a special place in my personal collection because it was the first Vogue I bought.

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18. Brian Shimansky by Steven Klein (Arenna Homme+ Spring 2011)

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17. Daria Werbowy and Adam Driver by Annie Leibovitz (Vogue USA September 2013)
When I saw the landscape picture for the first time, I started to cry
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16. Belle Vere by Steven Meisel (Vogue Italia June 2011)

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My top 20 (in no particular order) part 2
Source: my own image archive

15. Lara Stone by Mert and Marcus (Interview March 2011)
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14. Kate Moss and José María Manzanares by Mario Testino (Vogue Spain December 2012)
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13. Fatale by Mert and Marcus (Vogue Paris March 2014)
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12. Bella Hadid by Charlotte Walles (Pop Fall 2018)
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11. Body Conscience by Mert and Marcus (Love Spring 2010)
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My top 20 (in no particular order) part 3
Source: my own image archive

10. Karlie Kloss by Steven Meisel (Vogue Italia December 2011)
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9. Singular Beauties by Karl Lagerfeld (Harper's Bazaar September 2013)
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8. Natasha Poly by Inez and Vinoodh (Vogue Spain November 2011)
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7. French Riviera by Mario Testino (Vogue Paris October 2013)
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6. Daria Werbowy by Mert and Marcus (Vogue Paris September 2012)
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My top 20 (in no particular order) part 4
Source: my own image archive

5. Model Mania by Mario Testino (V Magazine Pre-fall 2014)
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4. The Originals by Mert and Marcus (Interview September 2013)
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3. The Hollywood Portfolio by Annie Leibovitz (Vanity Fair March 2016)
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2. Lara Stone by Mert and Marcus (Interview September 2011)
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1. Amor Sem Barreiras by Branislav Simoncik (Vogue Portugal September 2018)

(my fave one, by far)
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This should be pinned. As a reminder to this new generation and era how HF is done.

The majority of stories that entrance, excite, and inspire are most consistently from Fabien and his Interview. No one comes close to his spectacular vision of high fashion. It’s not just the disciplined creativity that can only ever be achieved by years and years of experience, but the complex technical component is so exact and aspirational. Him and his team have blazed ahead with such vision in an otherwise most forgettable and most meek fashion era. They’ve kept it exclusive, rarified and purely high design and fashion. I can’t stop getting lost in his book.

And Tim's Far Far From Land is another I adore more and more the more I get lost in it. The W Stories book is worth it just for that edit alone. (Apparently the shoot took a year to arrange.)

Post-2015— which has always been a pattern in how a decade defines its mark, has been so… consumer-tame, thus forgettable. So 2020 and the next couple of years re going to be insufferably bland but oh so pretentious... Just feast your eyes on the banality of the January covers LOL
 

1. Vogue Paris February 2010 | Vogue-á-Porter by I&V | Stylists: Carine Roitfeld & Camilla Nickerson | source: fashiongonerogue
2. Vogue Paris September 2010 | Rive Gauche et Libre by M&M | Stylist: Carine Roitfeld |source: fmd
3. Vogue Spain April 2011 | Reserva India by Alexi Lubomirski | Editor: Ben Antolin | source: designscene
4. Schön October 2011 | Zombie Boy by Matthew Lyn | Stylist: Kay Korsh | source: designscene



5. Self Service F/W 11.12 | Photographer: Alasdair McLellan | Stylist: Suzanne Koller | source: designscene
6. WSJ April 2012 | Dreamweavers by Daniel Jackson | Stylist: Tiina Tiina Laakkonen | source: wsj
7. Interview Dec/Jan 13.14 | Fade to Black by Craig McDean | Stylist: Karl Templer | source: imageamplified
8. W September 2014 | Super Normal Super Models by M&M| Stylist: Edward Enninful | source: designscene



9. Vogue Italia October 2014 | Shape Shift by Steven Meisel | Stylist: Karl Templer | source: designscene
10. Vogue Italia January 2015 | Kate. by Peter Lindbergh | Stylist: Clare Richardson | source: designscene
11. Interview March 2015 | Alone by Peter Lindbergh | Stylist: Ludivine Poiblanc | source: visualoptimism
12. Vogue Netherlands June 2016 | Travel in Style by Annemarieke van Drimmelen | Stylist: Dimphy den Otter | source: designscene



13. W August 2016 | Cult Classics by M&M | Stylist: Edward Enninful | source: wmagazine
14. Vogue Paris November 2016 | Tailleurs Pour Filles by Gregory Harris | Stylist: Géraldine Saglio | source: designscene
15. Vogue Poland September 2018 | Photographer: Chris Colls | Stylist: Julie Pelipas | source: fashiongonerogue
16. V Magazine Spring Preview 2019 | The New Bling by Richard Burbridge | Stylist: Patti Wilson | source: hoodcouturemag
17. Unconditional S/S 2019 | Photographer: Alexandra Nataf @| Stylist: Ilona Hamer | source: fashionfav
 

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