YSL "L’Homme Libre" Fragrance : Benjamin Millepied

[Flashbang]

wwd.com

 

[balmain1914]

just weird

 

[Street_a_Licious]

looks like a photoshop job in front of a greenscreen

 

[FelipeV]

I like it, theres a lot of blue in the photo, but his eyes seems lost.

 

[lelaid]

what a lame ad...

 

[Hermes1922]

I have to smell this I love all the ysl colognes for men

 

[Deleted member 1957]

thats a horrible ad looks amateur! agree with Hermes though, I have M7 and Jazz which i love!

 

[Ives927]

That is such an awkward pose.

 

[get fashion]

BAD, just bad.

 

[Spike413]

Two flankers in one year? Is that entirely necessarily?

As for the ad, it's pretty cheesy looking.

 

[whysper]

Eh. Why Mr. Natalie Portman though ? I don't feel this embodies YSL anyways.

 

[tigerrouge]

Who knew that possibly impregnating Natalie Portman would win you a perfume campaign? He looks like he's about to topple off the roof onto the road below. I can only imagine the scent that embodies all these concepts.

 

[INTER]

This ad is just awful and cheap looking. And tasteless.

 

[Wicked Halo]

we know he's a dancer, he doesn't need to twist himself on the ad to remind us...anyway why did he even get this? Is getting Natalie Portman pregnant really that important that it grants you advertising rights?

 

[Kpriss]

looks like a photoshop job in front of a greenscreen

Which actually did happen! Benjamin was photographed on the street and then pasted on that urban background. I stumbled across the shooting pics and posted those at the time. I'm sorry I cannot really link it here for my reply will be ruthlessly deleted by the mods, however, it's a bad bad cut'n'paste, that's for sure. And a really uninspired idea to put so much "Break Free" weight on his shoulders. With his engagement and recent fatherhood going on...

Just sayin'

 

[balmain1914]

how could stefano pilati choose this guy for ads? just because he is husband of a famous new oscar winner? stupid.

 

[taz]

how could stefano pilati choose this guy for ads? just because he is husband of a famous new oscar winner? stupid.

It is not Pilati,,,
YSL Beaute is owned by L'Oreal & not by Gucci Group any more,,, so it is the sister of Armani, Lancome, RL & Cacharel Parfumes...

that's why it is not the YSL that we used to know & grow up with

 

[balmain1914]

i know, but the brand head still have part of control, right? it's about the brand image.

 

[Kpriss]

Oh, and I forgot to mention: the ad is shot by Patrick Demarchelier. (proof in images here)

 

[VogueDisciple93]

Hate the ad, but can't wait for the cologne, I have and love all YSL's men fragrances.