Zara F/W 2017.18 by Steven Meisel

Discussion in 'Ad Campaigns' started by sixtdaily, Jul 20, 2017.

  1. sixtdaily

    sixtdaily Well-Known Member

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    Looks like it's by Meisel again?

     
  2. apple

    apple Well-Known Member

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    This looks very similar to the previous campaign so I assume it's by Meisel indeed. Very promising, last season was flawless.

    Faretta is killing the campaign season (as expected - that face!) but watching that little video, my eyes go straight to Lex. She's incredibly beautiful and haunting. Can't wait to see the shots.
     
  3. guimon

    guimon Well-Known Member

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    This looks exactly like last season (even lex's pose), but I'm not mad. Last season was really flawless indeed.

    Happy for Lex! She's stunning. And Faretta looks amazing, as usual.
    I hope there's more girls tho. Looking forward to see the photos.
     
  4. mathiaskatz

    mathiaskatz Active Member

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    Faretta is killing it this season!
     
  5. 333101

    333101 Well-Known Member

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    Looks like last season but that concept was executed excellently, and this looks good too so I'm interested to see the full campaign
     
  6. Benn98

    Benn98 Well-Known Member

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    Great preview, very simple yet promising, and the music sounds good!
     
  7. gossiping

    gossiping Well-Known Member

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    soo dior :lol: obviously thats expected though
     
  8. Vitamine W

    Vitamine W Well-Known Member

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    Yay for Lex finally snatching a big one, well deserved. I'm all for a reprise, great stuff.
     
  9. sixtdaily

    sixtdaily Well-Known Member

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    Can't post right now but the campaign is up on their website. Also includes Vittoria, Grace Elizabeth and Aira Ferreira. Looks amazing!!
     
  10. artemovartem

    artemovartem Well-Known Member

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    ^ here we are :)

    Photographer: Steven Meisel
    Styling: Karl Templer
    Art Direction: Fabien Baron


    [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG] [​IMG]
    zara
     
  11. artemovartem

    artemovartem Well-Known Member

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  12. apple

    apple Well-Known Member

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    The campaign is great. Meisel makes everything look so expensive.
    But the cast, as much as I love every girl here, should have been more diverse for a brand like Zara that has such a wide range of clients. Very happy for all the models who got it anyway, they all look flawless.
     
  13. mikose

    mikose Active Member

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  14. anlabe32

    anlabe32 Well-Known Member

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    Last season was better but it's still very nice. I'm beyond tired of Vittoria and Faretta though and I agree that there should have been more diversity. There's only one very light skinned black model.
     
  15. cocogirl

    cocogirl Member

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    Love this campaign. The clothes look good too.
     
  16. Marc10

    Marc10 Moderator

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    Man they just took that Dior collection and just ran with it huh...

    It's a bit editorial-y but gorgeous pictures nonetheless
     
  17. Urban Stylin

    Urban Stylin ɐʎ ʎǝɥ

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    love it! very clean and nice
     
  18. dior_couture1245

    dior_couture1245 Fat Karl

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    God....it's like if anything in fashion isn't a perfectly-filled-diversity-quota Benetton campaign everyone's gotta whine. This is partially why fashion isn't fun anymore...because people want it run like a government institution where everything is regulated to make everyone happy all the time - except when was the last time anyone had fun with anything the government ran? Like the DMV or the Post Office?...no thank you!

    I have no issue with diversity, and the fact that I have to preemptively defend myself in that way is annoying, but I hate that in this constant haranguing for DIVERSITY, ultimately what you're looking for is everything to look the same. If everything has to be perfectly diverse, then everything will be identical. And from my experience, too, the diversity police are never satisfied. Ok - add the Asian and the Black model, here. Then just wait to hear someone whine about there not being a plus size model, a trans model, a disabled model, an elderly model......it never ends.

    In regards to the images themselves - these are classic Meisel, but I find them less special that last season. That was really a great campaign. It was a strong cast, and more than anything, really interesting and compelling styling for such a commercial company. It looked so expensive and fashion and in a certain way, the clothes looked better than lots of what's out there on the runway. Maybe here, this season, I like it less since the clothes and accessories are just SO Maria x Dior looking (except these pieces actually look nicer that what's happening at that house...yikes!).
     
  19. guimon

    guimon Well-Known Member

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    Wow, I'm actually impressed. I think this is even stronger than last season. They all look absolutely STUNNING. Especially Vittoria. (and this is coming from someone who doesnt even like her/she's actually my least favorite model in the cast) Her pictures got me speechless! :eek:

    Is she the new Lexi to Meisel? Cuz he keeps shoving her in your throats, at every opportunity he has. Just stop.
    An asian girl (young bae again or cong he) or a blonde (jess or jessie) in Vitto's place would have been a better fit. Too many white brunettes in this. At least last season had diversity.

    Couldn't be happier for Aira! :woot: What a nice surprise! She doesn't look like herself tho. She looks like Mariana Santana and a bit of Ellen Rosa in motion. Anyway, she looks gorgeous.

    Also happy for Lex (although she's the least impressive in this, imo) and wow, nice to see Grace again! I guess she's one of Meisel's new favorites, and I'm here for it, cuz she's amazing! :wub:
     
    #19 guimon, Jul 21, 2017
    Last edited by moderator aristobrat: Jul 21, 2017
  20. Fiercification

    Fiercification Well-Known Member

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    God, Meisel makes Grace Elizabeth look completely amazing all the time.

    Looks like Zara is the new Prada (LOL). Although the images are less impressive this season compared to last.
     

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