Zara Man S/S 2020 by Craig McDean

[Benn98]

Zara Man S/S 2020

Photographer: Craig McDean
Creative Direction: Fabien Baron
Set Design: Mary Howard
Stylist: Karl Templer
Hair: Eugene Soleimani
Makeup: Susie Sobel
Cast: Elias de Poot, Romaine Dixon, Erik van Gils, Henry Kitcher, Benno Bulang, Jonas Glöer, Jun Young Hwang, Oumar Diouf, Rockwell Harwood, Leon Dame

[URL='http://imgbox.com/CXvrNEFQ'][/URL]
[URL='http://imgbox.com/ea0CM9Kb'] [/URL]

[URL='http://imgbox.com/iZcxQve1'] [/URL]


Design Scene

 

[GivenchyAddict]

A lot of big names, a lot of money thrown away for a very average results. When was the last time Mcdean did something worthy ?

 

[Benn98]

Do agree with you, the end result leaves me cold and I don't know how because everyone from the cast to McDean is professionals in their own right. The best part about this campaign is the set design.

 

[Phuel]

Still a solid effort. Very Another Man circa 2006.

Look at that lighting, graphic composition, angles and color-palette. I would nix the shots of stacks of chairs— just too artsy-fartsy, but most shots have a dancer’s vibe and mood-- even a Gene Kelly tone with the sparse studio with sweeping coats and pants. And at a time when overpriced brands are aiming so low and looking cheap and faux-amateur, A budget-consumer brand is making the effort to at least look expensive with a cast of models and such a mood.