Area S/S 2020 : Ning Jinyi & Alexis Sundman by Charlotte Wales

Benn98

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Photographer: Charlotte Wales
Art Director: Olu Odukoya
Stylist: Clare Byrne
Hair: Shingo Shibata
Makeup: Anne-Sophie Costa
Manicure: Adam Slee
Cast: Alexis Sundman, Ning Jinyi





Designscene
 
I’ve always been fond of Ning’s look. I hope she’ll nab big campaigns to solidify her status.
 
I am very pleasantly surprised by this campaign, it is stunning! The shot of Ning pushing against the glass window in that fabulous fringe dress is giving me life. And the collection was great anyway, as was Fall '20 - I can't wait to see the next campaign.
 
The campaign looks like they decided to use 5 different concepts instead of choosing one and sticking to it. There is no connection between these photos. The pictures with the model in the yellow top are the best. They will look striking in print. The rest is boring or more like an editorial than a campaign.
 

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