The last bloomberg interview Chanel CEO did last week she mentioned 30 % are new first time customers / first time buyers of total Chanel sales.
Chanel reports its financial performance once a year, generally around late May.
Revenue rose 17% to $17.2 billion in 2022.
Chanel has announced its financial results for the full
2021 year with revenues of
US$15.6 billion, an increase of 49.6% over 2020 and 22.9% over pre-pandemic 2019.
Chanel
has announced its fiscal year
2020 results that showed revenue was
$10.1 billion, an 18% decline compared to 2019. ( pandemic )
This statistic depicts the brand value of the leading 10 most valuable luxury brands worldwide in
2023. In that year, Chanel was the third most valuable luxury brand worldwide with a brand value of about 56 billion U.S. dollars.
LVMH (Louis Vuitton Moet Hennessy) was the most valuable luxury brand in the world, with a brand value of about 124.8 billion U.S. dollars in 2023.
Also when Karl was there was always gossip going around offline and online that Chanel is doing bad and going to sell , that why Chanel stared to show there numbers once a year to shut down rumors as well.
Like Rolex The Wertheimers can make chale in to a foundation if they are not here anymore why sell of if they are dead any ways at some point and they do have family
04:10 - Leena Nair on Chanel's clients, Gen Z and Alpha customers, Coco Chanel's legacy (30 % is new first time customers first time buyers )
I likes facts when it comes to sales numbers :-)