Salvatore Ferragamo’s creative director Maximilian Davis has changed the name of the brand to simply Ferrgamo, and introduces a new logo ahead of his debut as creative director during MFW:
I believe that YSL is slowly switching back to a modified version of their old logo. They show it at the beginning of their SS'23 men's show. I would have preferred that they add the "Yves" back or at least call it "Y. Saint Laurent" so the monogram makes sense. I never liked Burberry's logo, so I have nothing to say on it.Once again, a beautiful logo ruined for an impersonal logo…
Just like what happened to YSL…
I hope the old Burberry logo will comeback too.
While I don't like the fact that they changed the logo, I appreciate them not going the sans-serif route. If anything they should have just dropped the "Salvatore" while keeping the font.
I believe that YSL is slowly switching back to a modified version of their old logo. They show it at the beginning of their SS'23 men's show. I would have preferred that they add the "Yves" back or at least call it "Y. Saint Laurent" so the monogram makes sense. I never liked Burberry's logo, so I have nothing to say on it.
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Such a waste really. My issue with the change of logos is that in a lot of cases, it’s not about the best interest of the brand but just a pure ego thing from the creative director.While I don't like the fact that they changed the logo, I appreciate them not going the sans-serif route. If anything they should have just dropped the "Salvatore" while keeping the font.
I believe that YSL is slowly switching back to a modified version of their old logo. They show it at the beginning of their SS'23 men's show. I would have preferred that they add the "Yves" back or at least call it "Y. Saint Laurent" so the monogram makes sense. I never liked Burberry's logo, so I have nothing to say on it.
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Such a waste really. My issue with the change of logos is that in a lot of cases, it’s not about the best interest of the brand but just a pure ego thing from the creative director.
For me, when the contemporary history of a brand isn’t « embarrassing », there’s no need to change the logo because I believe that creative directors should be humble to understand that the brand is bigger than them.
I think that going from Burberry’s to Burberry was a clever move. I’ve always liked the Cassandre inspired typo of the Yves Saint Laurent logo. They did a great thing by dropping the Rive Gauche tho. The Loewe redesigned by M&M was great… Even the Balenciaga redesigned under Nicolas.
I hate the new Dior logo for example even if it was necessary in a sense of unity. But I loved how Galliano allowed himself to play with the logo without changing anything.
Tbh, except for the Loewe logo, all the redesigns of logos since Hedi’s Saint Laurent have been terrible and it has never been about the brand but about the CD wanting to put a stamp on whatever. And all of that for what? A 3 years tenure at best?
And tbh, as a consumer I hate the feeling of having an item that feels « obsolete ».
Rihanna to close the show with the baby in her arms. First public sighting!FERRAGAMO only follows Maximilian and Rihanna on Instagram, so can we expect some collaboration from riri?
Such a waste really. My issue with the change of logos is that in a lot of cases, it’s not about the best interest of the brand but just a pure ego thing from the creative director.
For me, when the contemporary history of a brand isn’t « embarrassing », there’s no need to change the logo because I believe that creative directors should be humble to understand that the brand is bigger than them.
I think that going from Burberry’s to Burberry was a clever move. I’ve always liked the Cassandre inspired typo of the Yves Saint Laurent logo. They did a great thing by dropping the Rive Gauche tho. The Loewe redesigned by M&M was great… Even the Balenciaga redesigned under Nicolas.
I hate the new Dior logo for example even if it was necessary in a sense of unity. But I loved how Galliano allowed himself to play with the logo without changing anything.
Tbh, except for the Loewe logo, all the redesigns of logos since Hedi’s Saint Laurent have been terrible and it has never been about the brand but about the CD wanting to put a stamp on whatever. And all of that for what? A 3 years tenure at best?
And tbh, as a consumer I hate the feeling of having an item that feels « obsolete ».
When I look at - for example Raf Simons' tenure at Dior, the fact that his input did not touch upon the graphic design and retail spaces (Peter Marino's interiors were pretty much the antithesis to Raf's fashion) resulted in an inconsistent vision to the outside, much as if it was already foreshadowing his tenure there to be short lived.
To be fair, Raf wasn't allowed to touch the boutique interiors, the packaging, or the typeface. Even to this day, Maria Grazia and Kim Jones aren't allowed to influence the Dior interiors and the overall branding strategy in terms of the logo.
I suspect the reason is that the boutiques and the branding need to be designed for longevity, and therefore need to transcend the frequently changing tastes of whichever creative director is there. That way, when the designer changes and the aesthetic changes completely, there is still some consistency in terms of branding. LVMH is thinking long term.
Yeah they changed the logo, but why on earth is that Instagram post so god damn pixelated/blurry??? They probably spent a lot of money on the change and yet that image is that quality.
I have doubts, such doubts.