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excerpt from wwd...
Thursday, December 16, 2004
Adidas Heads Outdoors
By Melanie Kletter
NEW YORK —
Adidas will begin selling outdoor apparel in the U.S. for the first time for fall 2005, and also plans to increase its marketing for the division.
Footwear has been sold in the U.S. for several years, and that segment continues to grow with new technologies and more use of Gore-Tex and Thinsulate materials, Motola said. The company is looking to sell the apparel line in about 50 stores in the U.S. for fall and is targeting locations where the outdoor footwear is sold already, including REI and EMS.
Many of the apparel offerings incorporate Adidas’ proprietary Clima365 technology, which incudes properties such as wicking, ventilation and water repellency. Among the extensive collection of apparel are fleece jackets, waterproof shells and parkas, as well as vests, long-sleeved tops, wool tops, and quick-dry T-shirts, many of which are designed as layering systems. There is also a selection of shorts as well as windproof and rainproof pants. The women’s offerings, which have fitted silhouettes, are available in bright colors such as green, gold and ice blue.
Wholesale prices run from about $15 for short-sleeved T-shirts and $17.50 for long-sleeved ones, to soft-shell jackets for $50 and three-layer hard-shell jackets at $125.
Footwear options include trail sneakers and waterproof boots, as well as a selection of shoes for water sports.
“These are products that can be worn for a variety of activities such as hiking, running or climbing,” Motola noted. He said the company plans to market the collection in the U.S. with in-store training, support of outdoor athletes and through grassroot activities.
B)
Thursday, December 16, 2004
Adidas Heads Outdoors
By Melanie Kletter
NEW YORK —
Adidas will begin selling outdoor apparel in the U.S. for the first time for fall 2005, and also plans to increase its marketing for the division.
Footwear has been sold in the U.S. for several years, and that segment continues to grow with new technologies and more use of Gore-Tex and Thinsulate materials, Motola said. The company is looking to sell the apparel line in about 50 stores in the U.S. for fall and is targeting locations where the outdoor footwear is sold already, including REI and EMS.
Many of the apparel offerings incorporate Adidas’ proprietary Clima365 technology, which incudes properties such as wicking, ventilation and water repellency. Among the extensive collection of apparel are fleece jackets, waterproof shells and parkas, as well as vests, long-sleeved tops, wool tops, and quick-dry T-shirts, many of which are designed as layering systems. There is also a selection of shorts as well as windproof and rainproof pants. The women’s offerings, which have fitted silhouettes, are available in bright colors such as green, gold and ice blue.
Wholesale prices run from about $15 for short-sleeved T-shirts and $17.50 for long-sleeved ones, to soft-shell jackets for $50 and three-layer hard-shell jackets at $125.
Footwear options include trail sneakers and waterproof boots, as well as a selection of shoes for water sports.
“These are products that can be worn for a variety of activities such as hiking, running or climbing,” Motola noted. He said the company plans to market the collection in the U.S. with in-store training, support of outdoor athletes and through grassroot activities.
B)
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