Chanel Cruise 2025 Marseille

[Lola701]

Chanel intellectual Under Virginie? Holding conversations around books in Karl’s old studio has made her work intellectual?

 

[LadyJunon]

There's a 12-year gap between Chanel's death and the appointement of Lagerfeld, which was towards the end of a deacde-long rebranding strategy that consisted of a generational change of leadership, a radical rework of the distribution network and a heavy investement in marketing. It will probably be a similar situation for Virginie's replacement.

 

[FashioNarrating]

She just seems to have this ability of making virtually anything look dowdy.. it's almost amazing

 

[justpassingthrough]

 

[LadyJunon]

Why though?

 

[PDFSD]

Why though?

It ignets sales and buzz as you do a local event and they can shop right after the collection and have a key moment to pamper & engage with vip clients and make appoints for selling etc just like the recent LV show in shanghai.

 

[yslforever]

It ignets sales and buzz as you do a local event and they can shop right after the collection and have a key moment to pamper & engage with vip clients and make appoints for selling etc just like the recent LV show in shanghai.

Yes, the cruise collection arrive in store in November.
Also was just told they are unhappy with how the show went out in Marseille, officially it's not as "polished' as they wanted it, unofficially they'll try to correct the bad buzz....

 

[Frederic01]

She could have staged a show in a junk yard or a tip and the clientele would still fawn over and buy her Chanel. The power of the brand is too strong, so they really don't have to worry.

Even though it is mediocre Chanel can (and will) coast along the next decade with Virginie and the bottom line won't change. When the sales start to decrease, they will do what they always do : increase prices and put out tonnes of press on how they are "rarified" and "exclusive" and how the "savoir-faire" is so precise and only available at Chanel, etc etc.