Sonia Rykiel S/S 2018 by Zoe Ghertner

[Plax]

Sonia Rykiel S/S 2018 Campaign
Photographer: Zoe Ghertner
Styling: Francesca Burns
Model: Olympia Campbell, Roos van Elk, Luz Sanchez Godin, Lily Nova, Manuela Sanchez, Xie Chaoyu


Sonia Rykiel

 

[Scotty]

Just horrible.

 

[mikel]

So Katie Grand is no longer involved?

 

[Lola701]

The art direction is weird!
I like the element of fun that i miss at Rykiel. We don't find it in the shows so it's good to find it in the campaign but the whole thing is very teenage-ish.

 

[GERGIN]

It’s like when Wendy Torrence goes to look at Jack’s typewriter only to find “All work and no play makes Jack a dull boy” written on every single sheet of paper!

Must be the inspiration!

 

[fashionlover2001]

What in fresh hell?

 

[Benn98]

I was so glad when they got rid of Teller (quite frankly he did nothing for them), but this is even worse. It is like Lola is saying, bad art direction.
The collection looks great though, especially the striped two-pieces.

 

[Perickles]

I really like this! Looks cool and fun.