The Business of Magazines

I like Alexandra, most people who didn't probably didn't so because she never looked the part. Nowadays, her look and lack of pretense would probably be hailed and proclaimed radical. A real woman at Vogue!
 
from hollywood reporter :

lynch and wintour are on a stubborn descent into imploding the storied publishing house of condé nast smh

can't wait for the exposé documentary or docu-series to come out of this. these two nimrods are ruining what's left of an already feeble coterie of historic magazines they are solely responsible for destroying

it's really sad to watch
 
Marie Claire is (re)launching in Germany this September:
Special Announcement: Marie Claire to launch in Germany | Marie Claire International

It's interesting how quite a few glossy magazines have launched and relaunched in the past year or so, considering the notorious story about how print is dead:

Vogue Adria
Vogue Ukraine
Elle Australia
Elle Croatia
Numero Switzerland
Marie Claire Germany
Marie Claire Serbia
Nylon...
 
He had a stroke before, now he is carrying crutch. I guess this is part of reason he left.
 
Vogue Adria's editor-in-chief was a guest in a local podcast (here's the link but it is in Serbian: Vogue Adria: Kako moda briše granice regiona | Milan Đačić, glavni urednik | Agelast 223 Agelast Podcast).

The interview isn't groundbreaking, the editor seems very nice, although not very eloquent. He mainly discusses the magazine and the launching, but there were a couple of interesting moments:
- This was the first time US Conde Nast and Anna Wintour were more directly involved in launching of a Vogue edition (previously, the Conde Nast UK/International team took care of that), and it will be like this from now on.
- A couple of local publishers competed for the Vogue licence but this team got it even though they are independent publishers. The editor mentions having connections to a Swiss bank that probably seems to be their guarantor.
- They discussed in which language should the magazine be (since it's regional), and they decided that every author would write articles in their own local language/dialect. They even considered using English, and mentioned how Vogue Scandinavia uses English, but also how the Scandinavian audience is not happy about that.
- When the CN people asked them at one of the inital meetings, "who are the well known people from your region", the Adria team jokingly mentioned Melania, but the CN guys did not find it funny.
- The magazine sold out in three days (and I can also add that it's really hard to find it anywhere).
- He explains how each edition will get to share something from their content with all the other editions of Vogue, either digitally or in print, if I understood well. He gives the example of Vogue Ukraine's story with the soldiers that was published online by all the other editions. This will be a thing now.
 
A little girl plays with her toy, breaks it and the big happy family gets the girl a new toy.
 

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