As revealed last week via The Moodie Report’s Twitter, Instagram and Facebook feeds, Clinique has revamped its enduring Turnaround Revitalizing franchise (first introduced in 1992) with two new products. Turnaround Revitalizing Treatment Oil and Turnaround Daytime Revitalizing Moisturizer – unveiled in London on 4 February – will be available in travel retail worldwide from April. The 30ml Oil will retail at around £25.50 in the channel, as will the 50ml Moisturizer.
The Turnaround line as a whole aims to help consumers rediscover glowing, radiant skin by boosting natural cell renewal, which can be slowed down by stress, environmental aggressors – and fatigue.
“There appears to be a growing awareness of concern about fatigue of the skin,” noted Clinique Research & Development Executive Director of Skin Physiology and Pharmacology Dr Tom Mammone, at the launch presentation. “We’ve been doing some research on this topic, and surveyed a number of consumers in Europe and Asia. In Asia, out of several hundred women, over 90% said their number one concern was that their skin looked tired or fatigued.”
Clinique has been working on skin energy, and more pertinently on how to energise skin, Mammone explained. The Turnaround collection was already addressing concerns about skin fatigue, hence the brand’s decision to update the line with two new products designed to ‘turn over’ the surface of the skin and drive energy into it via a selection of key ingredients.
“The topic of skin fatigue is fascinating, and we have been looking at it for many years,” Mammone underlined. “Energy is required for everything the body and the skin does. We have known for years that the skin has a battery, and this…electrical energy associated with it is required for two major functions.” The first is to drive or pull water into the skin. The second is for wound healing.
“When skin is wounded or damaged, it’s the electrical energy that drives the healing process,” Mammone explained. “If you stop that [electrical] field, you stop that healing process. As we age our healing process slows down so really we want to maximise it.”
Dr Tom Mammone: "We have investigated many different molecules in the lab that encourage and enhance the energy in the skin. We use [a selection] in all of the Turnaround products.”
He continued: “We have investigated many different molecules in the lab that encourage and enhance the energy in the skin. We use [a selection of these] in all of the Turnaround products.”
Caffeine – a favourite of Mammone – is included within the formula for the new Turnaround Daytime Revitalising Moisturizer, described as a lightweight, oil-free hydrator that delivers a luminous glow, restores radiance and controls excess oil where needed.
Energised skin cells are supported by a vital ionic “pump”, known as the Trans-Epidermal Electrical Potential (TEEP), which promotes the skin’s natural energy potential but can be disrupted by factors such as UV rays. Caffeine resets the TEEP to help boost energy production throughout the skin, in order to promote overall skin vitality and renewal.
Other key ingredients include hyaluronic acid, trehalose and sorbitol to moisturise, plus glow-enhancing optics. Turnaround Daytime Revitalising Moisturizer is available in two shades, Rosy Glow and Golden Glow.
“Basically, we want to enhance cellular turnover, which requires energy,” stated Mammone. “The epidermal cells go through a process of cell division, they mature and then exfoliate or desquamate. You need energy to drive that process. We have put together a set of ingredients that enhances each one of these steps.”
The new Turnaround Revitalizing Treatment Oil is described as a lightweight, nourishing oil that revitalises and rextexturises skin to restore brilliance, luminosity and smoothness.
“The Oil was a real challenge, because we wanted to include salicylic acid and other energising elements, while keeping it clear and light with a great texture,” Mammone explained. “I’m a huge fan of salicylic acid. It is raved about as an exfoliator, but it’s also a soothing agent, anti-inflammatory, and it turns on the skin’s protective responses. It’s a protective, beneficial molecule.”
Mammone described Turnaround Revitalizing Treatment Oil as a great “cap”, to seal moisture into the skin. Other key ingredients include mango seed oil to fortify the skin’s barrier, and antioxidant vitamins C and E.