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Editor’s Letter
This has become a habit: the ed’s letter is now constantly the last piece of the puzzle every issue. To the terrible distress of Team 10. There are generally around 10 emails back and forth during the process, from conception to conclusion of the issue, that start as gentle reminders, then rapidly evolve into desperate requests before I actually put pen to paper and draft something I feel worthy or relevant. It takes a good gestation period of deliberation, consideration until I feel I have something to communicate.
So finally, here goes, at the very last possible moment, on my way back from our launch party for 10 Australia and on route to New York for my big Victoria’s Secret presentation of the next themes for each section for the huge show in November. Then onto Paris to shoot the Elie Saab campaign. Now I can finally start to talk about the biggest motivation for this issue: WOMEN. I know that sound obvious, but really the conversation is about how many designers, this and last season, have really started to explore the beauty and confidence of these women. As these established girls appear in all the major campaigns and shows I feel the need, too, to have the conversation about the moving trend of these girls of more maturity- girls whose faces we have loved in shows from seasons ago are being woven into this season’s fashion tapestry. Labels like Prada, Miu Miu and Calvin Klein have genuinely moved away from exclusively using new, young 17-year-old girls so that we are really seeing a shifting of the spotlight, a movement across the global fashion landscape of this new dimension. In the words of Bob Dylan “The times they are a-changin’”, not looking backward to nostalgia but actually appreciating today that these women, with their experience, can really contribute to the equation. So I have chosen to put two of the most inspiring of these women on the cover- sexy, confident, powerful, but still fragile, emotional and feminine. Striking the perfect balance.
Kristen McMenamy, who has achieved such longevity and sustained her credibility and remained an enigma and muse to so many designers, past and present. She still has her magic dust; her professionalism, energy and commitment is like no other. To see this woman work, exhibiting such determination and focus, is spectacular and I totally understand her magnetism and commitment to making the very best picture possible always.
Our next cover star is Amanda Harlech, whose fierce independence, imagination and fearless vision has been a constant inspiration. She seems to retain her child like intuitiveness and sense of exploration, but still remains uncompromising, with integrity, elegance and poetic vision that only she can bring to the equation.
So, dear Tenners here is the issue. In the words of Helen Reddy, “I am woman hear me roar”.
Hope its not too deafening.
Sophia Neophitou-Apostolou
Editor-in-Chief
10magazine.com