A Retrospective : US Vogue under Jessica Daves (1952-1962)

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Jessica Daves (February 20, 1898 – September 22, 1974) was an American writer and editor.[1] She is best known for serving as editor-in-chief of influential Vogue magazine, from January 1952 to December 1962.

Daves was born in Cartersville, Georgia, in 1898, but moved to New York City, in 1921, where she worked in the advertising industry. She first started to work as a fashion merchandising editor at Vogue in 1933, and was promoted to managing editor in 1936. In 1952, she became editor in chief of Vogue and later retired in 1963.

She is distinctly known for the promotion of American ready-to-wear during her time at Vogue. A fashion writer noted, "She spotted the trend, and her major fashion impact was to make ready‐to‐wear chic."

She wrote or co-wrote three books: The Vogue Book of Menus, Ready‐Made Miracle: The Story of American Fashion for the 'Millions' and The World in Vogue. In 2019, fashion historian Rebecca Tuite published an account of her Vogue editorship,1950s in Vogue: The Jessica Daves Years, 1952-1962

First cover: January 1952
Photo Erwin Blumenfield
Model Suzy Parker



Last cover: December 1962
Photo Irving Penn
Model Sondra Peterson


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US Vogue November 1974
Jessica Daves 1898-1974

Photo Horst P. Horst
Subject Jessica Daves


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US Vogue December 1955



The New Mainbochers
Photo Richard Rutledge
Models Mary Jane Russell, Sunny Harnett, Unknown, Anne St. Marie


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US Vogue April 15, 1962
Photo Bert Stern
Model Dorothy McGowan


What to Spend a Fortune On
Photo Bert Stern
Models Monique Chevallier, Kenneth, Robert Preston, Gerry Mulligan, Walter Chiari






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US Vogue June 1, 1961
Photo Tom Palumbo
Model Dorothy McGowan



The Man Behind the Mainbocher Look
Photo Irving Penn
Models Sunny Harnett, Isabella Albonico, Anne St. Marie, Dorothy McGowan, Anna Carin Bjorck
Hair Kenneth of Lilly Daché




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US Vogue November 1, 1961
Photo Horst P. Horst
Model Sondra Peterson


To Spy Out the Depth of Beauty—Infrared Film Used by Irving Penn
Photo Irving Penn
Subjects Mrs. Howard Oxenberg, Giovanni Agnelli, Viscountess Astor, Donna Maria Di Niscemi, Princess Pierfrancesco Borghese




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US Vogue November 15, 1959



The Big Accessory Change
Photo Evelyn Hofer, Horst P. Horst
Models Lilly Mor Roy, Isabella Albonico, Jessica Ford, Sara Thom






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US Vogue October 15, 1958



The New Cars; the Clothes that Ride with Them
Photo John Rawlings, Frances McLaughlin
Models Anna Carin Bjorck, Mary Hilem, Unknown




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US Vogue February 1, 1957
Photo Irving Penn
Model Joanna McCormick
Hair Michael of Helena Rubinstein


American Marvels––Good Fashion at a Price
Photo Sante Forlano
Models Anne St. Marie, Joanna McCormick




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US Vogue September 1, 1956
Photo Irving Penn
Model Joan Friedman



The Paris Look Pt. 1
Photo Frances McLaughlin
Illustrator René Robert Bouché
Models Ann Farrar, Patsy Pulitzer, Unknown






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US Vogue March 1, 1954
Photo Richard Rutledge
Models Mary Jane Russell, Cherry Nelms



American Accessories: A Complete Reshuffle
Photo Richard Rutledge
Models Nina de Voogt, Evelyn Tripp, Cherry Nelms




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US Vogue July 1953
Photo John Rawlings
Model Liz Pringle


News in the City: July Cottons That Cross the Season Barrier
Photo Karen Radkai, Irving Penn
Models Dovima, Mary Jane Russell, Sunny Harnett, Unknown





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US Vogue November 1, 1953
Illustrator René Robert Bouché



Lace–In an Electric New Atmosphere
Photo Clifford Coffin, Henry Clarke
Models Dovima, Suzy Parker, Nancy Berg, Evelyn Tripp, Jean Patchett, Cherry Nelms, Unknown





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US Vogue September 1, 1952
Photo Roger Prigent
Model Suzy Parker



New York Collections | The New Line
Photo Frances McLaughlin-Gill
Models Suzy Parker, Sunny Harnett, Dovima, Linda Harper, Cherry Nelms, Unknown








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US Vogue October 1, 1953
Photo Horst P. Horst
Model Jean Patchett



Six Pages of Tweed: An International Fashion
Photo Frances McLaughlin, Henry Clarke
Models Nina de Voogt, Mary Jane Russell, Suzy Parker, Ann Gunning, Unknown




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