A Retrospective : US Vogue under Jessica Daves (1952-1962)

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Jessica Daves (February 20, 1898 – September 22, 1974) was an American writer and editor.[1] She is best known for serving as editor-in-chief of influential Vogue magazine, from January 1952 to December 1962.

Daves was born in Cartersville, Georgia, in 1898, but moved to New York City, in 1921, where she worked in the advertising industry. She first started to work as a fashion merchandising editor at Vogue in 1933, and was promoted to managing editor in 1936. In 1952, she became editor in chief of Vogue and later retired in 1963.

She is distinctly known for the promotion of American ready-to-wear during her time at Vogue. A fashion writer noted, "She spotted the trend, and her major fashion impact was to make ready‐to‐wear chic."

She wrote or co-wrote three books: The Vogue Book of Menus, Ready‐Made Miracle: The Story of American Fashion for the 'Millions' and The World in Vogue. In 2019, fashion historian Rebecca Tuite published an account of her Vogue editorship,1950s in Vogue: The Jessica Daves Years, 1952-1962

First cover: January 1952
Photo Erwin Blumenfield
Model Suzy Parker



Last cover: December 1962
Photo Irving Penn
Model Sondra Peterson


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US Vogue November 1974
Jessica Daves 1898-1974

Photo Horst P. Horst
Subject Jessica Daves


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US Vogue December 1955



The New Mainbochers
Photo Richard Rutledge
Models Mary Jane Russell, Sunny Harnett, Unknown, Anne St. Marie


vogue
 

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