I mean, she's still THE Kate Moss and can out-serve insta models with 10 times her follower count with no effort...well, this is no effort. Aigner is not the kind of brand that is known for their campaigns or buzz anyway, but by getting Kate they got some.
(also I hope that whatever she's doing to her face, can she please stop or tone it down, it's starting to be evident in modelling pics)