Alberta Ferretti S/S 2022 : Greta Hofer by Rafael Pavarotti | the Fashion Spot

Alberta Ferretti S/S 2022 : Greta Hofer by Rafael Pavarotti

AF used to have such good campaigns... Today they are so basic!
 
Are we sure this is not a lookbook? Or maybe it's a 2 for 1 kind of deal.
 
This is indeed the S/S 2022 campaign and "basic" is the right word to describe it.

Photographed by Rafael Pavarotti and styled by Imruh Asha.
 
I think the model is doing the best she can given the circumstances. Bad photography is bad photography. Unfortunately that’s the only thing that is noticeable here. Just bring back Meisel. Enough of this!
 
the first and second shot are interesting but then it’s all goes bad.
bad photography, bad posing and bad facial expressions. this model doesn’t have strength enough to carry this campaign as an OG.
and I don’t mind the setting. I like the colours and it all works minus the obvious.
 
At least he toned down on the over-saturated backgrounds. But whatever, an underwhelming campaign for an equally underwhelming brand.

Just bring back Meisel. Enough of this!

He needs to fix his mess at Max Mara first before coming back here.
 
This is so sad. As a client I would be upset with Marc Ascoli if I received this campaign.....
 
Only the first ad save this campaign, the rest are simple & horrible.
 

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