heelscatchfire
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The tenth issue of Client magazine features the beauty portrait story 'Les Hommes New Madison', photographed by Emmanuel Giraud and styled by Simon Pylyser with hair by Norihide Takabayashi and makeup by Emilie Bak & Celine de Cruz. The story features New Madison models Arran Sly, Alexander Ferrario, Alexandre Cunha, Diego Fragoso, Eugeniy Sauchanka, Lewis Conlon, Jarrod Scott, Nathaniel Visser, Jerry Fu, Tom Webb, Alex Michels, Robert Perovich, Gerhard Freidl, Mayrone Herry, Jack Lankford, Paul Farley, John Todd, Alex Dunstan, Paul Kohler and Chris Arundel.

London has always served as fashion’s source for innovative design, especially where menswear is concerned. The boundary-pushing local scene pulses with energy and a sartorial fearlessness that values creativity over constraint. As the London menswear collections head into full swing this week, take a look at 20 of of the moment’s biggest male models clad in the very best British fashion has to offer. From high street favorites like TopMan and Whistles to luxury standards Burberry Prorsum and Alexander McQueen, all sides of the London look are represented. The ensembles are brought to life by the dashing cast in George Harvey’s black and white portrait series. The elegant images pair up star models with the most essential labels around and prove that it’s the clothes that make the man.
Text by Janelle Okwodu
Photographer: George Harvey for Models.com
Stylist: Julian Ganio
Casting and Production: Holly Hay
Hair: Nao Kawakami and Jessie HS Lim
Photography assistants: Adam Slama, Andrew Goss and Rufai Ajala
Styling assistants: Ogun Gortan, Nic Larsen and Max Voloshin
Special thanks: Shoreditch Studios and 123 Lighting
