Looking through this issue online, it seems to be 98 pgs. The editor's letter is about taking CBD for anxiety about public speaking. There seem to be more L'Oréal ads than usual in this issue, and there are 1 pg snippets of Zendaya and Celine Dion talking about beauty (both spokesmodels for L'Oréal and Lancôme respectively), so it's good to see the magazine getting bankrolled by advertisers.
That said, I've seen nothing so far that appeals to me. The page design is very lacklustre, it doesn't really present the products in a desirable way. If you consider UK Elle or US Bazaar - they each showcase beauty products in different ways, yet both of them make the stuff seem desirable, like little luxuries. I've seen countless home-made flatlays on social media that are better than Allure's product presentation.
Oh, there's an article about getting parts of your body mystically interpreted for auras, as well as a history of someone washing their face. Then it's shopping for J-beauty with Carly Rae Jepsen, a piece recycling platitudes about 'food as medicine', and a look back at jazzercise where the writer interviews his own mother, because she owns a lot of the franchises.
Naomi Osaka also has an interview to accompany the images, and wow, there's a fashion/beauty editorial, it feels like they stopped doing them. ALL TIED UP is 8 pgs about headscarves on hair, with models Jordan Daniels and Julia Banas, shot by Hasse Nielsen, styled by Jaime Kay.
There's also a section about reconnecting to your body, and the model isn't credited but the photographer seems to be Heather Hazzan. Another beauty editorial! FLASHPOINTS is 6 pgs about metallics for summer, make-up by Molly Warkentin, shot by Jesse Lizote, model also not credited?
I always say that this magazine feels at odds with itself, as if it doesn't want to promote the products that are its fundamental reason for existing as a magazine in the first place. This month, it's no different. Most of the time, it doesn't even try.