Allure August 2019 : Naomi Osaka by Wai Lin Tse

Weird pose. And I don’t like how her face is almost entirely covered by her hair.
 
Very happy to see her book such a big cover! She's beating Serena again, fair and square, LOL!

The styling looks great against that setting, and I oddly enough like the pose. She comes across as very weird sometimes which is cute. Pity the hair is covering all her face so it will be hard for impulse buyers to notice her. In fact, Daniel Jackson shot her superbly for American Vogue while still keeping her hair as the focal point.
 
Playing imaginary tennis by the sea.

It's a beauty magazine and hair is an important part of that - but showcasing her hair seems more important than seeing the person behind it.
 
Naomi Osaka is a good choice for a cover - a true rising star! And i do like the cover too, despite the hair. The cover line and the pose go together. She's quite shy so I think the pose kind of brings out her true personality which makes me warm up to the cover.
 
The pose makes her look broken, but I still love this, because I love her.
 
I'm just not the biggest fan of mainstream covers that don't have direct eye contact. Its odd to me. (This one appears to look that way lol). But I like it a lot for August!

Naomi differently needs a reset going into this part of year, she has a lot to defend - hopefully she can do it.
 
Love her and excited to be seeing her! But not in love with this cover.
 
All sorts of awful, dislike just about everything the cover has to offer in terms of photography, styling and direction but I admire the fact Allure have endorsed Naomi Osaka, as opposed to Serena Williams showing up on her umpteenth fashion magazine cover.
 
Love it! Would have liked to see more of her face, but I think this works too.
 
Great cover choice! Happy to see Naomi get a cover! There are more athletes besides Serena out there!
 
Its a refreshing cover, and also glad that they chose Osaka, but there are a lot of things about it that could've been done better.
 
Stylist: Lorna McGee
Hair: Yumi Nakada-Dingle
Makeup: Aude Gill
Manicure: Milena Petkova


allure.com
 
Looking through this issue online, it seems to be 98 pgs. The editor's letter is about taking CBD for anxiety about public speaking. There seem to be more L'Oréal ads than usual in this issue, and there are 1 pg snippets of Zendaya and Celine Dion talking about beauty (both spokesmodels for L'Oréal and Lancôme respectively), so it's good to see the magazine getting bankrolled by advertisers.

That said, I've seen nothing so far that appeals to me. The page design is very lacklustre, it doesn't really present the products in a desirable way. If you consider UK Elle or US Bazaar - they each showcase beauty products in different ways, yet both of them make the stuff seem desirable, like little luxuries. I've seen countless home-made flatlays on social media that are better than Allure's product presentation.

Oh, there's an article about getting parts of your body mystically interpreted for auras, as well as a history of someone washing their face. Then it's shopping for J-beauty with Carly Rae Jepsen, a piece recycling platitudes about 'food as medicine', and a look back at jazzercise where the writer interviews his own mother, because she owns a lot of the franchises.

Naomi Osaka also has an interview to accompany the images, and wow, there's a fashion/beauty editorial, it feels like they stopped doing them. ALL TIED UP is 8 pgs about headscarves on hair, with models Jordan Daniels and Julia Banas, shot by Hasse Nielsen, styled by Jaime Kay.

There's also a section about reconnecting to your body, and the model isn't credited but the photographer seems to be Heather Hazzan. Another beauty editorial! FLASHPOINTS is 6 pgs about metallics for summer, make-up by Molly Warkentin, shot by Jesse Lizote, model also not credited?

I always say that this magazine feels at odds with itself, as if it doesn't want to promote the products that are its fundamental reason for existing as a magazine in the first place. This month, it's no different. Most of the time, it doesn't even try.
 
Why hide the face of such a gorgeous woman?

Also, was she playing volleyball when they took that photo?
 
@tigerrouge ...the Jesse Lizotte story is in fact a reprint from Vogue Australia




She's Got Game


Photographer: Wai Lin Tse
Stylist: Lorna McGee
Hair: Yumi Nakada-Dingle
Makeup: Aude Gill
Manicure: Milena Petkova
Cast: Naomi Osaka



Allure Digital Edition
 
All Tied Up

Photographer: Hasse Nielsen
Stylist: Jaime Kay Waxman
Hair: Nai'vasha
Makeup: Romy Soleimani
Manicure: Yuko Wada
Cast: Jordan Daniels, Julia Banas



Allure Digital Edition
 

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