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"In August 2019, she and her husband Russell Wilson became part of the ownership group of Seattle Sounders FC in Major League Soccer.[215]
In 2020, along with her husband and entrepreneur and mentor Christine Day, she founded the fashion house The House of LR&C, combining the Good Man Brand, LITA by Ciara and Human Nation collections.[105] In 2021, Ciara releases the Dare To Roam collection of recycled plastic backpacks and bags.[216]
Ciara, along with her husband, owns the television entertainment, advertising, and film production company Why Not You Productions, which has been affiliated with Amazon Prime Video since 2021.[217]
In October 2021, Ciara has joined Caribbean rum brand Ten To One Rum as an investor and co-owner. Ciara will be responsible for marketing, creative, and business development, as well as strategic alliances, in her new position.[218]
In March 2022, Russell and Ciara Wilson wrote a children's picture book, Why Not You?, published by Random House.[219] Later in August, she would announce the launch of her skincare line, On A Mission, set for mid-September.[220]"