Honolulu is the capital of Hawaii, and Hawaii is the 50th state of the USA. However, Hawaii is located in the middle of the Pacific Ocean, 2500 miles away from California; therefore, it is not considered part of the continent of North America.
Anyway, the owner of Aloha Rag is from Japan, and the majority of their clientele actually consists of Japanese tourists visiting Honolulu! When the store first opened, nearly all of their business came from Japanese tourists (by word of mouth), but now it's starting to balance out with more locals (i.e., residents of Hawaii) frequenting the place.
I've only shopped in the store. Well, in a way you could say I shopped in the store AND online. While browsing the online sale, I found a Martin Margiela skirt and a Mange Tout tanktop. I figured I'd save myself the cost of shipping, as well as try on the clothes first, so I went down to the store the next day. However, the sale stuff was not out on the shop floor. (Perhaps most small boutiques w/ online stores are like this?) Turned out they keep the sale stuff packed up at the warehouse, ready to ship out for online orders. I had to come back the next day to try the stuff on. The staff was polite and kind, in a sort of shy and friendly way; Japanese seemed to be their first language and English their second. Good experience overall.