Amazon Luxury Stores F/W 2020.21 : Cara Delevingne by Angelo Sgambati

[Benn98]

Amazon unveils Luxury Stores, a platform to shop high fashion designers.

Photographer: Angelo Sgambati
Stylist: Jams Bolden
Cast: Cara Delevingne



Fashion Gone Rogue

 

[helmutnotdead]

someone has to tell them that Cara Delevingne was relevant like five years ago.

 

[Benn98]

someone has to tell them that Cara Delevingne was relevant like five years ago.

Apparently this setup is a partnership with American Vogue, which is why the campaign looks like a Vogue editorial, and why we see Cara. Say what you will about Anna, and I often have a lot to say about her Vogue, but at least she cares about American fashion at large. Don't know how successful this will be with the pandemic, but maybe now that Barneys is no longer it could be a hit.

Love the set design here! Not much else.

 

[YohjiAddict]

Whatever she charges...it's too much

 

[aracic]

Luxury? Where? Looks like H&M at best, even Zara shoots better campaigns.

 

[Phuel]

Benny babe-- it looks like window dressing for The Disney Store at best.

(Who in the world associates luxury with Amazon??? …Or luxury design with Cara???)

 

[Benn98]

Benny babe-- it looks like window dressing for The Disney Store at best.

(Who in the world associates luxury with Amazon??? …Or luxury design with Cara???)

Are you saying my taste in design is corny?

Re Amazon, probably not many, but Vogue will make a big fuss about it and there seems to be some interest in it. Mostly people complaining about the waiting list being too long, but still. They could be onto a winner here.
And if they're clever they should place the ads in magazines that people with money still read, like Town & Country, Wired, and The New Yorker.

In the end it's a great initiative for the brands and I hope smaller labels will also feature.

 

[GivenchyAddict]

If they wanted to bring people with money to buy luxury on Amazon with this campaign, they failed. I'd rather stick with NAP, Farfetch or MatchesFashion. Not because it is Amazon but just the photos do not scream luxury or any desirability.

Amazon has the budget to get better than this photographer, this stylist and...this model.

 

[Phuel]

^^^ They are absolutely at an advantage to test out this new outlet with minimal investment and loss. This campaign is clearly more targeted to the general public with its Barney’s-esque whimsical window display then really going after the high-end online competition online. That’s my only justification for the rather deliberate consumer-looking direction of the campaign.

(BTW, what is it about Cara that executives continue to invest in??? As a model/actress [and her onscreen roles have bombed significantly at every turn] she always comes off so consistently unlikeable. Sure she’s posh, but that mean girls face is so hard to get over. I remember talking to this really sweet girl who was the hot new thing at her agency, and she told me how much she loved Cara and aspired to be her… All I wanted to ask then was— why??? I should have because I still don’t understand unless people just love a mean girl face scowling at them.)

 

[Deleted member 1957]

Boring, if they wanted Cara they would have gone for what she does best which is high voltage glamour.

 

[phungnam96]

Amazon? What’s coming next? Apple?

 

[Growl]

lmao Amazon Luxury