Ami Paris S/S 2025 by Rahim Fortune

[chrisand489]

AMI unveils its Spring/Summer 2025 campaign, a poetic tribute to Paris captured by photographer Rahim Fortune.
Set against the urban charm of Place des Victoires and Place des Petits Pères—where AMI’s headquarters reside—the campaign beautifully reflects the essence of the collection and the city’s vibrant energy.
Marking his second collaboration with AMI, Fortune documents the lighthearted and joyous spirit of the season through a series of striking images.
Models Iselin Steiro, Junyeong Baek, and Aker Ajak are joined by effortlessly stylish Parisians, blending fashion with the authenticity of the city’s streets.








(Pause)

 

[chrisand489]

(Rain Magazine)

 

[Thefrenchy]

Zara.

 

[fashionlov]

Zara.

I wouldn't say so since Zara has the most interesting campaigns lately hahaha

 

[GivenchyAddict]

Very Comptoir des cotonniers.

 

[Melancholybaby]

Everything looks relaxed, chic and desirable. And I'm always here for Iselin.

 

[Nomar]

The vertical shots do nothing for me but horizontal ones make such a difference.

 

[WAVES]

you gotta give it to the pros: Iselin!

 

[Alquimista]

Beautiful, dimensional photos. I love the one with the red skirt.

 

[chrisand489]

 

[Lola701]

The shots are great, the composition is good but something is missing…Probably the fashion aspect.
You look at Iselin, at the models who are looking at the camera but never at the clothes.

 

[ah ah]

Wanted to be Bottega, ends up being Zara.

 

[Toni Ahlgren]

Wanted to be Bottega, ends up being Zara.

No need to insult Zara.

 

[kasper!]

It's the Zara before Baron changed the logo.....feels like from 2010's, very dated. I would say more Ami for Uniqlo.