"A Face in Making". The title seems to be a little odd at first sight but we thought it was a good way to introduce our topic. Main character of this story is Ann-Marie who hasn't stopped improving over the last months/seasons and her mother agency is no other than Brand Models, well-known for being both aggressive and patient when it comes to new faces development. Aggressive: relentlessly finding new ways to increase the power and experience of their newbies. And patient: building a career very carefully, step by step, making sure the girl is ready and at her best.
Ann-Marie is a good example of the recent results of this strategy if you remember her from the beginnings and if you've been able to follow her young career since day one. Features got sharper, expressions got stronger, poses look very subtle now and she's even able to add a touch of humour, blinking at the camera during her latest polaroid session. All without losing that singular freshness which remains a trademark of hers. That's why we feel allowed to talk about a face in making, as it clearly highlights the way some agencies build the image of their models. Using creativity and strategy. And while the process reaches a certain level, the 5'10 beauty has got a good reason to make faces as well.