They changed creative director to Marc ascoli in 2018. this is such a godawful contrast between what he was doing in late 80s-90s, when he art directed martine sitbon, jil sander and Yamamoto campaigns and worked with then young mcdean, Nick knight, Mario sorrenti, David sims, lepage. It was so creative, it was a vision and all these visuals are still extremely collectible like jil sander catalogs, how could he went so downhill with this repetitive, some kind of “just graduated from st martins College” stuff?
it’s always so surprising in a bad way to see someone’s talent gone...