Arnhem, Netherlands - "Happy Fashion" June 2007

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Godfrey Deeny - 3 May 2007 - Paris

Arnhem, the city best known to movie goers as the location of events in the classic war movie “A Bridge Too far,” will celebrate more amusing fare in June with a month long fashion festival, featuring cruises, works by John Galliano, Lanvin or Viktor&Rolf and a “never ending catwalk.”

Entitled “Happy Fashion,” the Fashion Biennale will be spread throughout the city, taking in the Arnhem Museum of Modern Art, the Rietveld Building of the ArtEZ Institute of the Arts and the Steenfabriek, a former brickworks on the banks of the Rhine.

The 30-day fest, which kicks off June 1, is spread across Arnhem, linked by a street catwalk that rambles between locations through this east Netherlands city.

Works by major Paris-based players like Galliano, Alber Elbaz of Lanvin or Martin Margiela will feature in some of the 10,000 square-meters, or 110,000 square-feet, of exhibition space. More independent designers will also be on display including ThreeAsFour, Cassette Playa, Henrik Vibskov, Bas Kosters, Cathy Pill, KIND, Sandra Backlund, Peter Pilotto, Romain Kremer, Basso & Brooke and Bernhard Willhelm.

The Arnhem Biennale is under the artistic direction of Piet Paris, the nom de plume of fashion illustrator Pieter ’t Hoen, co-founder of the Fashion Institute Arnhem, a master course in fashion design.

Designed to be an international, interdisciplinary happening for the fashion design world, the Arnhem Fashion Biennale boasts shows, films, workshops, performances, special publications and symposia.

The city’s Museum of Modern Art will stage a “fairy-tale exhibition” where works by couturiers will stand in halls filled with flowers and butterflies, accompanied by the gentle tinkling of melodious musical boxes.

Visitors can then reach, via the gardens of the museum, the Rietveld Building of the ArtEZ Institute of the Arts, where workshops for an international group of post-graduate fashion students will be held throughout the month and a exhibition about illustration and fashion design.

One can take a boat to reach the nerve center of the biennale - the Steenfabriek. In this vast, former brickworks, clothing and art will be exhibited in landscapes with colorful rainbows and splashing waterfalls. The “runway” surface for visitors varies from washing-powder to mattresses, mirrors and gravel. The Steenfabriek is also the venue for a series of lectures, contemporary dance specially choreographed by Introdans, the ‘You wear it well’ film program by fashion journalist Diane Pernet, a program of pop music and performances by international acts, and frequent fashion shows.

And, in a quirky twist, the “happy fashion” vibe is continued in a series of references to Naples, where photos in all sorts of sizes will hang like washing throughout Arnhem.

The Biennale is also extending its reach outside of Arnhem. The Kröller-Müller Museum, famed for its selection of Van Gogh paintings, will present a collection of nine dresses created especially for the Biennale, which will also retail in June at Colette in Paris, Pineal Eye in London and Opening Ceremony in New York.

John Frost, the commander of the paratroopers who secured the bridge, would have been pleased. Let us beat swords into fabrics scissors.

:heart:
 
^ it is incredible - at least it was 2 years ago. They made rooms with different theme, rain, wind, hot, ice... I was told. I wish I could come:-)
 

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