Atalanta Weller for House Of Holland

libby_bee · Oct 5, 2009

Brilliant design talent! I think she may be branching out for ss'10 as well...

Photo from Brownsfashion.com

Photo from shopfatal.com

Photo from shopfatal.com

Photo from peopleinlondon.wordpress.com

Photos from stylebubble.co.uk

Trista · Oct 6, 2009

I like the ones that look like they have a coil of cording, because they have the lowest heel.

Jungla_Juana · Jan 1, 2010

did anyone get these? I'm contemplating the fuchsia low wedges...

luckyme · Jan 8, 2010

here is a nice article on her

Atalanta Weller Puts a Right Step Forward

From her high-octane custom pieces, Weller has finally given us ready to wear access to her very specific shoe vision.

Text by Todd Watkins | Published 04 January 2010

Atalanta Weller has the shown she has balls whether that be emotionally or on the foot. After working solidly for the past decade in the industry and clocking up a number a collaborative projects with the likes of Gareth Pugh and Henry Holland, we see her arrive at a second stint with New Gen after embarking on her first solo collection. Here she tells us what it truly means to be an obsessive and what her hopes for the future are.

Dazed Digital: How did you end up being a shoe designer?
Atalanta Weller: I was studying sculpture art foundation at Cheltenham college for one of my projects and I went into the studio with numerous pairs of shoes to make a sculpture. All of them were the wrong sizes and mismatched but I saw them all as one insanely. Someone in the class mentioned that I should study shoe design, which at the time it didn’t even occur to me that that was an option. My tutor told me about Cordwainers I researched it and the rest is history.

DD: Where did you train?
Atalanta Weller: I studied a degree at Cordwainers in footwear and accessories, specialising in footwear. Whilst studying I decided to tour factories in Italy as I had ever seen a shoe factory, which I thought was ridiculous being so absorbed in the industry. Whilst on the trip I knew as part of my course I had to source a work placement with a relevant company. On visiting Bruno Magli in Bologna, I was blown away by their product and style and knew this was the place for me. After writing, calling and almost begging them, I got a placement for a couple of months! They taught me the importance of having a commercial point of view and how to work as part of a professional team. They also gave me the opportunity to work on my own project where I designed a pair of shoes that went into production and hit the shops for four consecutive seasons it was AMAZING! That was ten years ago and I have since worked for a number of large companies where I honed my skills, then on a number of consultant jobs and collaborations which have all been key to further training prior to launching my first solo season. Without this additional time I wouldn't have been able to launch my own label I think its extremely difficult to debut directly out of college.

DD: How would you describe your style?
Atalanta Weller: Ooh that’s tough…I would describe it as “futuristic functional sculptural“.

DD: What inspires you?
Atalanta Weller: I love looking at things that are clever, technology and architecture are my first reference points. I love combining this with feelings, landscape, art and people. At the moment I’m in love with Pier Luigi Nervi , an architect who was working in the fifties. I love his bold use of concrete and improbable lines, they make the impossible seem possible which is something I love to incorporate into my collections.

DD: Which designers work do you admire if any?
Atalanta Weller: I used to love Margiela's point of view before he retired. I now particular like Jil Sander, Raf Simmons and Prada.

DD: Who’s your style icon / Muse?
Atalanta Weller: At the moment I’m loving Shakespeare Sister.

DD: What has been your ultimate fashion moment to date?
Atalanta Weller: Winning New Gen was amazing I put it up there with seeing my shoes for the first time in Bruno Magli. I was in Selfridges and remember being dumb struck on seeing them. I was in my hip hop faze baggy chords and a bandana and I remember saying to the the ultra lady shop assistant “Those are my shoes, I designed them” to which she just smiled at me as if I was mental and said “Oh right”

DD: You’re a New Gen winner for the second time what does this mean to you?
Atalanta Weller: Winning the award the first time opened so many doors for me. I felt so honoured to get recognition from people I really admire in the industry. To have them believe in what I was doing for the first time was awesome, so to win it for a second time was mind blowing!

DD: What are your long term aspirations?
Atalanta Weller: I want to be successful with the business hopefully build it up enough to have my own stores. Carry on pushing boundaries doing sculptural pieces which are close to my heart. Maybe one day I'll design product other than shoes too.
Click to expand...

Jungla_Juana · Jan 8, 2010

thank you for that article luckyme... I just ordered the raspberry pink wedges

All my shoes are black, grey or beige, I needed some color in there!

luluposh · Apr 29, 2010

Do the wedges tend to run true-to-size? Are they comfy to walk in?
I have been eyeing the black wedges for months...
so thinking about getting them now if there is a possibility I can walk in them

luluposh · Jul 9, 2010

I got her a/w 09 wedges from the HoH collaboration ... the wedges are really stunning - more delicate than I imagined and run a size small.

Atalanta has also just launched her own website - www.atalantaweller.com
You can see her current and a/w 2010 collections...as well as design ideas. She is so lovely, I'm already contemplating putting in an order for some boots

my own

blackkohl · Jul 12, 2010

Love love love LOVE all of the shoes in this page! The article was interesting to read, too, so thanks luckyme. And I am so jealous of you for having those wedges, luluposh! They're stunning!

Atalanta Weller for House Of Holland

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