AussieBum is an Australian men's swimwear manufacturer. In recent years aussieBum has also increased its product line to include underwear and clothing. The company is seen as having a large following among fashion-influential metrosexual and gay consumers.
In 2001, director Sean Ashby started aussieBum when he couldn’t find the style of swimwear he grew up with. The company had an inauspicious launch in the middle of the dot-com bust, and at the time the original website ran from a suburban lounge room, created by Ashby with bootleg web software. Joined by co-director Guyon Holland, they created a new market by bringing back the classic speedo-style Aussie cossie and introducing digital prints and other vibrant designs. Since starting out with only AU$20,000, aussieBum is now a multi-million dollar global enterprise, employing over 30 people, manufacturing over 150 different styles of products.
All aussieBum products are manufactured in Australia with the business run completely out of the company's headquarters in the Sydney suburb of Leichhardt. The brand is sold in some of the biggest department stores in the world such as Selfridges and Harvey Nichols in London, Printemps in France and KaDeWe in Germany, and is distributed to more than 70 countries via their online e-store.
The company is known for its highly creative products, such as Essence underwear; which contains vitamins locked in the fibre which releases through the skin, and the Wonderjock; underwear designed to enhance the appearance of men's assets, causing quite a stir from news broadcasters around the world.
The company has no sales representatives overseas but relies on the strength of the company website. Australian sales make up only 10% of its business, and is on its way to AU$20 million in annual sales.
So people if you like this brand ir want to see the whole products go to http://www.aussiebum.com and buy your favorite
In 2001, director Sean Ashby started aussieBum when he couldn’t find the style of swimwear he grew up with. The company had an inauspicious launch in the middle of the dot-com bust, and at the time the original website ran from a suburban lounge room, created by Ashby with bootleg web software. Joined by co-director Guyon Holland, they created a new market by bringing back the classic speedo-style Aussie cossie and introducing digital prints and other vibrant designs. Since starting out with only AU$20,000, aussieBum is now a multi-million dollar global enterprise, employing over 30 people, manufacturing over 150 different styles of products.
All aussieBum products are manufactured in Australia with the business run completely out of the company's headquarters in the Sydney suburb of Leichhardt. The brand is sold in some of the biggest department stores in the world such as Selfridges and Harvey Nichols in London, Printemps in France and KaDeWe in Germany, and is distributed to more than 70 countries via their online e-store.
The company is known for its highly creative products, such as Essence underwear; which contains vitamins locked in the fibre which releases through the skin, and the Wonderjock; underwear designed to enhance the appearance of men's assets, causing quite a stir from news broadcasters around the world.
The company has no sales representatives overseas but relies on the strength of the company website. Australian sales make up only 10% of its business, and is on its way to AU$20 million in annual sales.
So people if you like this brand ir want to see the whole products go to http://www.aussiebum.com and buy your favorite
thanx for the info!
