Your kneejerk reaction will tell you Ralph Lauren lookbook, but when you look at it with focus it's actually a stunning collection. Badgley & Mischka will never book a VP cover today, but they're extremely dedicated to their signature and do it well. The bow evening dresses, the frayed dresses, all the flowy pant looks (I've never seen them do this many pants!), and the closing look is amazing. I can see a lot of ODLR and Herrera customers buying into this. Certainly the purist ones.