Balenciaga 'High Summer' 2025 by Roe Ethridge

At least the settings are more summer than that Prada summer snooze fest.
I know Bai is the boy, but who is the girl?
 
I’m not mad at the photographs themselves, tbh. But that copy at the top? So generic. Terrible font choice too; doesn’t stand out enough half the time.
 
Someone come quick and clear this mess...zzz
 
so bored of this never ending parade of irony, don't even want to imagine what it must be like working there 🥴
 
Concept is tired. So is Row Ethridge “irony” approach. Bad photography packaged as “irony” worked maybe in 2012, for a second. But now its just bad.
 
Sometimes I wish I could travel to 2015 and alert people of the dangers of letting this man become famous, in a (better) alternate reality he’s still toiling backstage at some LVMH brand and our eyes are spared his never ending parade of faux-edginess.
 

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