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He did the layered coat thing before for FW18:^^^ Fortnite avatars. Same old same old at Gucci— just with the Gucci logo/monogram reimagined 101 ways ripping off Goodwill/DHL/WalMart etc etc Demna is the ultimate troll that the current fashion era deserves. And he may not even know he's trolling anymore. His customers absolutely doesn’t.
(Not sure if it’s just styling that has multiple cheap windbreakers layered over one another, or it’s actually a single coat designed to resemble multiple coats, but it’s offensively hilarious that a look that’s typical of how the homeless would wear their coats in the winter to keep warm, is a look snatched up by this trolling label. Hilarious.)
I would like to think that all Demna fans already have most of this in their wardrobe…
The collection is terrible but that’s not a news.
It’s really sad to see what Demna has done to this brand. And it’s really unfortunate because he is a good designer.
I haven’t bought a Balenciaga piece since 2017 but I have some fabulous things he did. Even in his very first collection, when he remixed some of Ghesquiere’s classics, it was fantastic.
While I’m very much amused by the current chips leather pochettes, I realize looking at these pictures than more than the clothes, I’m really tired of this aesthetic.
Knowing how his aesthetic is so personal to him, I really wonder how is he going to stretch himself at Gucci…If he cares to do so.
And weirdly, I already know what to expect from his Couture collection too.
This collection embodies the multitude of design codes that have been part of my creative vision and research on fashion at Balenciaga for a decade. It combines pieces from 35 different collections with new pieces and garments from my personal wardrobe, representing the volumes, silhouettes, and attitudes that have defined my vision and my questioning of the contemporary wardrobe, what people actually wear, how they wear it, and what the fine line is between luxury and fashion. Working on this collection felt like a homecoming after all these years, a very formidable experience of love for fashion and dressmaking. My work at Balenciaga and in general has often circled around the anthropology of fashion and dress codes, so this is why I decided to create the imagery of this collection with Ari Versluis and Ellie Uttenbroek whose "Exactitudes" series have strongly informed my approach to fashion so far. It is the end of a wonderful era that I wanted to capture and celebrate by creating the Balenciaga "archetypes" — the people, the silhouettes, the vibes and the ideas that have all been fundamental in my work for this amazing house.
Moving on to the next chapter, this is my tribute to the creative research and work that me and my teams have done for the past 10 years. It is also my love letter to the most loyal and fashion forward audience that we have built around the house and connected with in this creative process.
Last but not least, in the days leading up to my last couture show for the house, there will be Balenciaga by Demna, a resumé exhibition curated by me that will showcase some of the most important elements that define my creative vision for this house developed and refined over the last decade.
Thank you and love forever.
Demna