KORS BETS ON MEN’S: Michael Kors Holdings Ltd. is  getting  serious about its men’s fashion advertisements. The company said  that  for this coming fall, the Michael Kors men’s campaign will  increase the  number of print publications where its ads will appear by  89 percent,  with a 311 percent increase in total ad pages compared with  fall 2013.  The new fall ads — shot by Mario Testino, with model Benjamin  Eidem  fronting the campaign — will be featured in several new  publications  for their September issues, including Men’s Health’s U.S.,  U.K. and  German versions, Details and Esquire. 
“With the advent of our SoHo store on Broadway — the first location to   carry the men’s collection — and an increased interest in all of our   men’s categories, we’re shooting more men’s imagery than ever before,”   said Michael Kors.
Though the stance on advertising has changed,  the aerial-centric  content has not: Fall will include a male and female  model with a cameo  from an airplane, similar to 2013’s campaign, which  featured a  helicopter.