An article about Fred Perry's next collaboration in the "Blank Canvas" line, with Norwegian sportswear designer Siv Støldal.
Source : i-D Magazine / i-Dmagazine.com
Text : Lauren Cochrane
Source : i-D Magazine / i-Dmagazine.com
Text : Lauren Cochrane
RIGHT, SAID FRED – Where do you go after Comme des Garçons? Post-super successful collaboration with the Japanese powerhouse, this is the dilemma that tennis legends Fred Perry faced. Their solution was to bring on the new talent. With their Blank Canvas range, Fred Perry give carte – or shirt – blanche to select new young designers. After working with Vinti Andrews and Mrs Jones, Siv Støldal is third up. Expanding on her mainline sportswear-inspired collection, working with a tennis brand seems an ideal next step for the Norwegian-born, London-based designer. Going back to Mr Fred Perry for inspiration, the capsule collection doesn’t disappoint – mixing classic preppy with modern life perfectly. Støldal rejoices in that icon of street/sports wear – the trackie top – adding her trademark photo-prints. Also nodding to scally chic are timeless V-necks and polo shirts, not out of place on a Casual terrace. More gentlemanly pieces like a V-neck cardigan worn with a poloneck do Mr Perry proud and will be snapped up by any wannabe Mods. Subtle elements – a playful, rainbow-coloured Fred Perry symbol, contrasting colour fastenings and pin-thin eighties-style stripes – bring a certain Siv something. Add more directional ideas (like mixing a cardigan with a trackie top in one garment) and you’ve got pieces that are great for both Støldal beginners and devotees alike.
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