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Clash of The Attico, Pucci, Cavalli by Puglisi and a bit of Versace post 2015.
Very unfocused and all over the place. At least the Prefall debut was directional...let's wait for the SS26 show
I don’t actually hate this. There’s something about it that seems more elevated and not as juvenile. The casting could afford to be matched for the most part though.
A lot of this does remind me of Dundas’ Pucci, and I think Koma could have done a fabulous Pucci if this were his direction with it.
Blumarine has always been a trash brand, so at least this is faithful to its origins in terms of design.
What’s more hilariously, hysterically inept, is the presentation. By concept, it really should be at least passably pretty, in that aspirational but unoriginal destination-flexing curation that Jacquemus seems to be the inspiration for (down to his oversized floppy sunhat). But on second glance; the styling, the modelling, the art direction is on the level of a gaggle of clueless 15yos' class project. This poor woman squeezed into what resembles a shapeless garden tube, posed like she just injured herself slipping on deck and told not to move; complete with her holding her bum, and one shoe awkwardly slipping off is at once pathetic and entertaining as a slop of a visual. Maybe it’s meant to look sexy— but with how fearful of any display of sexuality gen alpha are these days, it’s hard to decipher whether that’s the intention. How this became a select for a campaign to represent a brand can only be signed off by clueless children, is more of an indictment of how low the standards have become with image-making in 2025.
(...And still superior to recent Prada campaigns...)
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