Blumarine S/S 2016 : Lou Schoof by Inez van Lamsweerde & Vinoodh Matadin

[simon]

zoemagazine.net

 

[TREVOFASHIONISTO]

this would have been great with another model, she doesnt sell it for me

 

[Benn98]

I actually think everything about this campaign looks very classy and luxurious, which was never the case when Camilla shot for them. Lou is perfect for this. I'm assuming the logo will be positioned on the one side of the image.

 

[MON]

Well anything I&V just does it for me..

but the model kind of ruins it for me. She added nothing to it.

 

[Nymphaea]

Most of the time Blumarine looks cheap, but this is very sophisticated, good campaign!

 

[Emmanuelle]

I recently discovered Lou and I think she is a good model, she looks very sophisticated. I don't know if it is the best choice for Blumarine, but these pictures are super classy !

 

[MyNameIs]

Surprisingly good. Especially given the names involved. Still, it's hard for me to accept this new Blumarine direction.

 

[kokobombon]

I was not expecting this when I opened the thread... wow! The photography and set are really luxe, I wish for a different model though... she's too bland and beige imo, she kinda blends with the background.
That bikini shot looks so out of place, it's unfortunate.

 

[Lola701]

Blumarine is IMO the weirdest and the most schizophrenic fashion house ever. Out of all the houses, they may have the most impressive list of collaborators. From Meisel to Demarchelier, from Newton to I&V, they have worked with some of the best photographers in the world.

BUT apart from that, you'll never feel something cohesive coming from the brand.

I&V have done 3 ads in the early 00's (from FW2004 to FW2005), that horrible Cara Delevigne campaign from 3 years ago and now, this very beautiful campaign.

I wasn't a big fan of the "Numero team" (Akrans and Benhamou) era but they did some good things.

It's a good campaign even if Lou doesn't fit my idea of the brand.

 

[dcmaike]

Great!

 

[ChimyeeRong]

I really like it!
It's luxurious and delicate.
Love the vibe.

 

[Nomar]

I love how beautiful and simple this is but I think the lingerie shot looks out of place.