Photographers: Inez van Lamsweerde & Vinoodh Matadin Models: Rebecca Longendyke & Hiandra Martinez Location: New York Restoration Project Bronx Community Garden michaelkors.com
This is depressing, like the MK woman is mad because she can travel around anymore so she just sit in her garden looking annoyed.
So let me see if I get it right: you had Alek Wek, Saskia de Brauw and Julia Nobis on your show and decided to give the campaign to these little girls? choices.
There's something very English about it, maybe it's the gardens? I don't hate it, but it's not effective as a campaign. You can hardly see the clothes in some shots and in the one where you do it doesn't look very 'fashion'.
it’s a pretty setting but it doesn’t fit the Michael Kors aesthetic at all IMO if I would imagine a MK woman (which I actually don’t), I think of a high class New Yorker or American woman... even if in the Summer she goes to the Hamptons or Cabo, which could’ve been of good use for such advertising (surprised he never did, did he?) also, those poses...