Born Free Charity Campaign 2014

[Nymphaea]

models.com

 

[Nymphaea]

The Designers
Created by a group of celebrated designers—all mothers—who support Born Free’s mission, each piece showcases original prints by Wangechi Mutu, an award-winning, Kenyan-born visual artist based in New York.

shopbop

Ad Campaign
Photographed by Patrick Demarchelier, the ad campaign features models lending their support to this cause.

About Born Free
Born Free is a private sector-led initiative with one goal: to end transmission of HIV from mothers to children by the end of 2015. Born Free invests people, time, and business acumen to significantly accelerate the pace toward elimination in the African countries most affected by this issue.
bornfreeafrica.org @BornFreeAfrica #joinbornfree

About The Collaboration
Shopbop.com, an Amazon fashion site, and the premier online shopping destination for what’s new and what’s next in women’s fashion, is proud to team up with Condé Nast, the M∙A∙C AIDS Fund, and a roster of renowned designers in the shared mission to support Born Free’s initiative. The M∙A∙C AIDS Fund will match all donations and the total purchase price of all products sold, up to $500,000.
shopbop

 

[Miss Dalloway]

Demarchelier shot this, i have to say what an amazing cause to get these powerful women behind! I had no idea that the mother to child transmission can be prevented with 1 pill a day! I hope they make a lot of money for the charity, the designs are really affordable actually.

 

[kokobombon]

fun shots! Doutzen´s kid is just too cute

 

[Emmanuelle]

Agree, the first photo is absolutely beautiful