I guarantee you that they paid more for some models and had a worse result because of it!Imagine spending $60,000 on the photographer's fee to get these images.....
Insanity.
Brands won't renounce to hire a Hailey Bieber or Kendall J, because of face recognition as well as a vast social media exposure. I understand that.I guarantee you that they paid more for some models and had a worse result because of it!
You answered your own question... These models don't give away anything other than their last name and their number of followers, when they hire them want that and nothing else matters.Brands won't renounce to hire a Hailey Bieber or Kendall J, because of face recognition as well as a vast social media exposure. I understand that.
On the other hand, spending 60K or 80K on the photographer's fee to get something that looks like a lookbook seems to be a huge waste of money, especially after investing so much in the casting.
Imagine spending $60,000 on the photographer's fee to get these images.....
Insanity.
Apparently this campaign cost 20mil to produce. Money well spent!Literally stock photos