Bottega Veneta S/S 2017 by Todd Hido

[Marc10]

Weibo/C-Oli via yuedeliming

 

[kokobombon]

I love it. I always thought of BV as a high luxe label for grown up women so Lauren fits perfectly imo

 

[GivenchyAddict]

I think the styling doesn't fit. Seems very lazy and this bag ugh hell no . Glad to see Lauren Hutton though.

 

[fashionista-ta]

I agree ... much more excited about Lauren than this image. Hopefully there are more in the campaign that are better. Couldn't agree more that she is much more fitting than some inane 17 yo model as per usual.

 

[gazebo]

I like Lauren and the sofa.

 

[Nymphaea]

Lovely to see Lauren, but to me it looks like she's copy & pasted into the image, the sofa and lamp seem to be a tad too big. The BV items aren't exciting at all, the bag is downright ugly.

 

[Benn98]

Tomas Maier impressed me so much when he said a lot of care goes into BV's campaign images. So why does this look so weak then? I actually like the casting, styling (I'm a sucker for pink and red/orange!) and the decor. But the finished looks like an outtake from Architectural Digest.

 

[RedSmokeRise]

Darn, I was hoping for an updated retake on those American Gigolo scenes.

This really does look like something from Architectural Digest

 

[VogueDisciple93]

Happy to see Lauren, but the styling, pose, and image is rather underwhelming. That said, the couch and lamp are FANTASTIC! Will be hunting that lamp down now.

 

[apple]

I like the casting, the styling and the set but just like everyone else said the final image is not strong enough. Hoping for better shots because this has a lot of potential!

 

[yuedeliming]

According to Vogue China, the cast also includes Joan Smalls, Vittoria Ceretti, Hannes Gobeyn and Morten Nielsen.
Here are some photos.


source: voguechina

 

[kokobombon]

I absolutely love it!
Thanks so much for sharing!

 

[fashionista-ta]

I was hoping for some different shots of Lauren ...

 

[GivenchyAddict]

So much better, i really like Hannes and Vittoria's shots

 

[DutchHomme]

The girl in pink looks great

 

[Nepenthes]

Stunning shots! I only wish we could get a stronger shot of Lauren.

 

[thatsfierce]

Yasss Vittoria slaying another campaign! She looks phenomenal.

 

[whitewine82]

In theory I loved the Lauren shoot, I understood what they tried to do and is great, but it did work out. The pose is weak and the top kinda ruined the styling, what is sad beacause I love that skirt, one of my favorite of the season.

The rest did not impressed me so much as I expected, it's regular, but work somehow, probably because of the light and setting... This collection deserved a better campaign.

And they should have picked a different dress for Joan.

 

[MulletProof]

I had high hopes for this just with that first picture, she's aspirational in a way that's hard to explain, cause it's not just looks, more like a calmness she emits.. and I thought the composition conveyed that (lamp, that couch, the colors, lighting.. what she's wearing).

It pisses me off that brands (magazines obviously being the worst offender) can't put their bet on one thing that seems to work, it's like they've lost all confidence in front of potential customers and can't trust their own team or retain even a small sense of authority, so you'll see them resort to this nonsense where they desperately create a little bit of everything for every taste out there.. and it results in too many models, moods in different directions (I mean, are the guys on their 30th casting of the day or waiting at the urologist, we'll never know, but they sure look miserable), unnecessary shot of NYC dumped in, yellow lamp placed absurdly on different tables (how about getting a third one?!). In short, Lauren was enough and it could've evolved nicely from there and with these simple elements... this "variety for all" limited the individualism that was needed and that surprisingly made it stronger in the show..

 

[Lola701]

Yes, MulletProof...Lauren was enough.

Even if the campaign is beautiful, it could have been even more beautiful with Lauren as the only woman.

Vittoria is beautiful and sophisticated but Lauren is much more BV. Their clientele is Lauren...
We are not going to act like BV is a brand that 20 years old women buys...It's not Chanel and it doesn't have the show-off appeal of Hermes.

I like it but i'm not wowed.

Vittoria is the new Mica....3 campaigns already.