The video is cool only because Cara's got the personality to carry it off. I don't like any of the images, and I hope Juergen Teller won't become a regular for this brand. The grittiness of it reminds me of a rejected British Vogue edit.
Quite crafty of Tisci to continue with Cara. There's some strategy involved. He knows the keep the Brits in his pocket, he'll have to continue using icons who will appeal to them. Though based on the collection, I do believe this campaign is the calm before the storm.