Burberry combines Mens & Womens shows, collections available immediately

[adrienpegon]

I agree, I think it's a way for them to stay relevant in a industry that stopped caring about Burberry and its shows since a while...

 

[Fashionstuff]

I hate the idea of combining menswear and womenswear in one show. But the whole project makes sense. I've thought about it many times. They create a lot of buzz for the show yet they don't get any real revenue from it. Plus, you see certain dress so much that by the time it hits stores you are already bored of it.

Plus, for the people living in Oceania, South-America and all those places, it would be better. The clothes shown in the catwalk arrive there like a million years later.

I also think seasons are sort of silly these days. But I feel a little bit nostalgic about them disappearing.

The only problem I see is the wholesale business. That will be more difficult to fix.

And maybe there would be a problem with the magazines too. How will they manage to feature Burberry clothes in their eds that have just been shown on the runway? You show the collection in September, it hits store the exact same day... But what sort of Burberry clothes will be appearing in fashion magazines? And if you see one thing you like, you get stimulated to buy it... but you go to the shop and it isn't available, what they will do?

I don't like this at all. A few womenslooks on the runway, is ok but womens-menswear in one show?
And than next day available in stores and in online stores?
What will be with advertising? And yes, seasons...
I don't like it at all.
One example- Versus s/s 2016, same -next day available in online store. So what? ok, maybe in this case the collection is horrible that's why i hated it from the first Moment i saw it online, but that, after few monthes, new items in online store, from cruise or resort, i don't know, anyway, pretty fashionable pieces. I talk about Versus in this case.

Same will be with Burberry.
I hope the most brands will do their shows, collections and availability in stores as they did it before.
Allthis innovations started to breake down the fashion. Maybe the brands revenues will grows up ,maybe not.
The seasons... i miss this kind of collections. Many brands are making collections with the pieces for every season.
The fashion slowly starts to be only for establishment.

 

[Pricciao]

It's called "closing the gap." People hate waiting 6 months not being able to purchase anything, that's the reality.

 

[squilliam]

I understand shortening the time between the show and when the clothes hit the stores, but the next day? So the buyers will see the collection long before the show? (Burberry doesn't sell in just their own stores right?) People need time to digest a collection, maybe give it a month instead of six, but not the next day. Showing both men and women makes it seem like the show will be long and tedious and not enough emphasis will go to each part of the collection. And what about the advertising? So basically they'll spend the six months before the show dealing with buyers, advertisers, and making a collection. I don't think that makes things better. They consolidated all their lines together, that probably helped. Maybe just make smaller collections with better pieces, and focus on the classics that always sell like the scarfs and jackets

 

[Fashionstuff]

It's called "closing the gap." People hate waiting 6 months not being able to purchase anything, that's the reality.

Yes, right.
And it could be a kind of "fashion disaster" ,IMO.
It's still winter time, many online shops started to sell the items of spring/summer collections, not entire collections but some items, and in few weeks it will be available also the items for next fall/winter?

I understand shortening the time between the show and when the clothes hit the stores, but the next day? So the buyers will see the collection long before the show? (Burberry doesn't sell in just their own stores right?) People need time to digest a collection, maybe give it a month instead of six, but not the next day. Showing both men and women makes it seem like the show will be long and tedious and not enough emphasis will go to each part of the collection. And what about the advertising? So basically they'll spend the six months before the show dealing with buyers, advertisers, and making a collection. I don't think that makes things better. They consolidated all their lines together, that probably helped. Maybe just make smaller collections with better pieces, and focus on the classics that always sell like the scarfs and jackets

It's still winter time, many online shops started to sell the items of spring/summer collections, not entire collections yet! but some items, and in few weeks it will be available also the items for next fall/winter?
Maybe it could work with Burberry but, i agree with you, it would be better also to make a smaller collections.

For the buyers in this case could be really hard at the beginning, because of all this "tomorrow the collection will be available in online store". I don't know if any brand except Versus did it yet, if not than Burberry will be a second one and maybe it will be a growing tendency.

 

[Benn98]

Business of Fashion just started a rumour that Burberry might merge with Coach, most likely this will be confirmed soon....

 

[Scotty]

What does that even mean? What's it going to be called? lol.

 

[IsabelMarantBoy]

Coachberry? Burch?! I don't like that idea, lately Coach's RTW shows have been much more exciting than Burberry's have been.

 

[dodencebt]

Unless both brands remain unchanged but exist under the same umbrella, this sounds totally absurd.

 

[Benn98]

Unless both brands remain unchanged but exist under the same umbrella, this sounds totally absurd.

That probably would have been the case, but Reuters.com just refuted the rumour with backup from sources. Can safely say it's not happening.