Burberry Prorsum F/W 12.13 : Gabriella Wilde & Roo Panes by Mario Testino

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Burberry F/W 12.13 Gabriella Wilde & Roo Paner by Mario Testino

Burberry F/W 12.13 Gabriella Wilde & Roo Paner by Mario Testino

The Campaign




Burberry Autumn/Winter 2012 ad campaign celebrates Britishness, London and the Burberry heritage of weather protection in the brand’s most cinematic shoot to date Campaign was shot at night under the creative direction of Christopher Bailey by Mario Testino at the iconic Royal Naval College in Greenwich London Evolving campaign features black and white cinematic multimedia content including images and short films, to be revealed across the brand’s online and offline platforms throughout the season
British Cast

Gabriella Wilde – British actress
Roo Panes – British musician
An existing part of the Burberry family, the couple reinforces the brand’s long-standing association with support for emerging talent, presenting Gabriella and Roo in their first advertising campaign
burberry.com

 

[Modelo]

wow they went for the dramatics and I quite like it. However, I think it looks a bit more like stills from a movie than a campaign. Overall I love it.

 

[IAmLordZen]

typical boring burberry. atleast they went with a little drama though, the backdrops look magnificent. very 1900s london.

 

[Psylocke]

I'm glad they're finally moving away from this whole half a dozen people in military green coats in front of a white background thing but this looks just as lifeless as those. It's supposed to be cinematic but other than the nice setting there's nothing cinematic about this, mainly because Burberry is just too good at always picking the most boring people ever for their campaigns. They're both so vacant, I don't like this.

 

[TeeVanity]

I like the backgrounds, Gabriella and Roo however plays it too safe for my liking.

 

[anlabe32]

This is all too safe for my liking. I like the mystique London vibe, but the clothing looks the same as the last two fall seasons, and actually the models do as well.

 

[Melancholybaby]

While I welcome the change, this falls flat to me. Eventhough it was shot on location, it look like a fake background and the two stars of the campaign have absolutely no chemistry or modeling skills....which is why models exist and should get campaigns, and not musicians and actors.

 

[Chanelcouture09]

I absolutely love this! the setting and the styling is incredible, although I would not of said Testino shot this, looks more like the work of Paolo Roversi but it also reminds me of the movie Sky Captain and the World of Tomorrow, for some reason.

 

[honeycombchild]

I have no idea who this Boo is but I'm sold. I'll buy anything he tells me to.

Great setting on these ones, I love how dark and moody they've gone for it.

 

[Bretonne]

I quite like this,the setting is beautiful and dreamy.

 

[Street_a_Licious]

god, this is boring...

and i didn't even recognize that college

 

[Nepenthes]

I'm sooo glad its not a white background again.

 

[HelplessnessGray]

Kinda boring but at least it's changed to dark sense.

 

[mikel]

Extremely boring. I can't remember the last time I got excited by the sight of a new Burberry campaign.

 

[Aja Mok]

boring..i dont like it

 

[elle_gb]

Disappointed.

 

[HeatherAnne]

I think Psylocke nailed what's lacking most about this campaign, the vacant models. They make this look so amateur, in fact these advertisements almost look fan-made to me. I think the concept could have been beautiful, but the more I look at these shots the more I hate them.

 

[agee]

This is so phoned in, it is the same styling and poses as the last two or three campaigns but shot in a different location in black and white. I tend not to mind the repetitive and straightforward nature of Burberry campaigns, but this looks so flat, I dunno perhaps the print version will have more zing.

What the heck is going on in this picture, is it a weird pose or camera angle, is the male model's head photoshopped onto another body?

 

[Chanelcouture09]

HQ's +1 new shot


*Vogue.co.uk