Burberry Prorsum S/S 2013 by Mario Testino

[GERGIN]

I'm officially in love with Romeo, and seeing him make the models smile like that is just precious!

 

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Facebook/Burberry

 

[Miss Dalloway]

See this ad is a great example of how when even the kid is told to be serious, it doesn't work, i prefer it much better when he is goofing around the models adding another dimension to the images. Other ads are more successful. Alex looks good though.

 

[Kite]

I like Romeo. I why he is there and I get the campaign as a whole.

I think people who are bitching about him being there need to lighten up and take it less seriously. Wait a couple of months and you will see him no more.

 

[justaguy]

^^Totally agree, Miss Dalloway. If you must use him, the goofier Romeo is much more effective.

 

[testinofan]

agree Miss Dalloways and Kite the campaing look good are a diferent conecp the people need watch other this Besides the models in the campaign if any criticism which becomes worthless

 

[TREVOFASHIONISTO]

i don't mind the kid, but this looks so forced as do all of Burberry's recent campaigns.

 

[s0436]

He looks like a pro in the serious shot actually, hard to believe he is only 10.

 

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pdfmagazines.org (Tatler UK March)

 

[jollfybee]

Romeo looks so cute.

 

[jemina]

Romeo looks quite a comedian.

 

[testinofan]

More of Burberry



burberry.com

 

[Greenway]

Romeo brings a life to what is such a dull campaign, the models are supposed to look cool and effortless but have ended up looking forced and stiff.

 

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Facebook/Burberry

 

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magazine3k.com (GQ UK April)

 

[KoV]

Romeo brings a life to what is such a dull campaign, the models are supposed to look cool and effortless but have ended up looking forced and stiff.

I see it differently. I think the older models are deliberately supposed to look stiff and akin to mannequins. In some shots Romeo is just livening it up and in some he's imitating their look to a comical effect (since we're used to seeing adults doing it, but it's quite funny seeing a 10 year old enact the same poses) but the intent in every shot, in my opinion at least, is to be humorous. I think the adult models photographed exactly as they should.

 

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