Burberry S/S 2026 by Sam Rock

[Zorka]

Sora Choi, Maya Wigram, Ella Dalton...


Weibo

 

[FAdS]

+ Twiggy

 

[Thefrenchy]

When you think they can't get worse, they prove you wrong.

 

[MModa]

I like the direction the brand took this season. It is such an improvement from the previous campaigns. I love studio photography and a focus on the actual clothes.

 

[TomBlanksFullFatMiuMiu]

Feels very Mario Testino 2008, so I kind of like it

 

[Lola701]

Going full Bailey…
I like better when Lee is doing his own thing instead of channeling the aesthetic of the past.
But it works. Well executed.

 

[PDFSD]

feels like the 2016 tik tok trend of looking back to everything from 2016 in 2026 lol
Burberry’s Spring 2016 Campaign.

 

[chrisand489]

Burberry is championing the diverse energy of the U.K.’s music scene with its latest spring 2026 campaign, with an inclusive cast of models including Twiggy, Filip Bryndza, Sora Choi, Ella Dalton, Shuqi Lan, Ahmed Richards and Raika Sales.



(WWD)

 

[mikel]

The way the logo is placed on the right shots in the first post really reminds me of those early 2000s covers of French magazine with their biannual multiple covers.

 

[Zorka]

BURBERRY S/S 2026
Photography: Sam Rock
Creative Direction: Daniel Lee
Models/Celebrities: Twiggy, Sora Choi, Ella Dalton, Maya Wigram, Shuqi Lan, Albert Cocker, Ahmed Richards, Sonny Ashcroft, Filip Bryndza & Raika Sales


Weibo

 

[BalkaniStaCouture]

BURBERRY Spring Summer 2026 Campaign​

Creative Director: Daniel Lee
Photographer: Sam Rock
Art Direction: Lane & Associates
Model: Sora Choi
(thelionsmanagement.com, weibo)

 

[Tamworth]

I am especially impressed with the trench coats in this light. The oversized silhouette feels modern and fresh, yet that classic gabardine texture still looks as timeless as ever. It is definitely a strong showing for both the casting and the styling. Does anyone else feel like this is the strongest imagery we have seen from Lee so far?

 

[Kite]

very Christopher Bailey feeling in mood, I like this alot.

 

[Tamworth]

very Christopher Bailey feeling in mood, I like this alot.

I agree entirely. It has that romantic and poetic quality that the Bailey era was famous for. It is really great to see that.

 

[90sfan]

Looks tragic, but didnt expect anything but.

 

[Lola701]

Very Christopher Bailey but very David Bailey too!