This notion that only one photographer can accurately capture the aesthetic of a brand is absurd. Teller is a master, but I personally found his work redundant for Céline, season after season. Just look at what happened at Marc Jacobs. Tyrone Lebon's campaign was a breath of fresh air for me, and I like this one as well. Its unique in comparison to the PF campaigns posted so far.
Weird how the girl looks like a cross between Phoebe and Daria....
when did i say "only one photographer can accurately capture the aesthetic of a brand"? tyrone lebon's photography is very similar to teller's that it is very raw. when celine's resort campaign came out last year no one at first thought it was by lebon, eveyone thought it was by teller. so lebon's photography wasn't that "fresh".