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I wish it would be a little more edgy like the way cK fragrance ads used to be.
But I guess this is a rather insignificant and safe summer release that will just be another one of those interminable mens fragrance ads in GQ that all look the same, so... it fits the bill somehow.
He looks very different though: less Photoshop perhaps this time around?
The fragrance notes include absinthe, jack fruit, star anise, juniper berry, buchu, suede, coffee, tobacco leaves, iron wood, oak, patchouli and cedar.